Industry Advisory

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2006-07 Alternative Distribution Program guidelines are now available

The ADP was implemented to provide financing to organizations that use alternate distribution methods to the traditional theatrical distributor-exhibitor model in promoting and releasing Canadian films. The spirit and ultimate goal of the ADP is to increase circulation and audience awareness of Canadian feature films.

While it is important to review the guidelines and eligibility criteria in their entirety, please take note of key changes in the decision-making process for the ADP:

• There are no application deadlines for the ADP;
• To allow for sufficient time to review and contract applications prior to Telefilm Canada's fiscal year end of March 31, 2007, applications seeking financing within the current fiscal year must be received no later than December 15, 2006. Applications received after this date will be assessed for assistance in the next fiscal year;
• Decisions for marketing funding in support of both English language and French language projects will be made by Telefilm Canada's Regional Directors, based on recommendations from the Feature Film Distribution Work Group (the "Work Group"). The Work Group is made up of Telefilm Canada staff with expertise in the areas of marketing and distribution and consists of representation from all Telefilm offices; and
• Decisions for organizational support, towards an event or activity promoting increased audiences for Canadian films, or project support, for the implementation of a new theatrical distribution prototype or model or a new complementary distribution activity for Canadian films, will be made by Telefilm Canada's Industry Development sector based on recommendations from the Regional Directors.