Building
resilience

Through
Partnership

HIGHLIGHTS

The Canadian industry and audiences embraced female voices and Indigenous expression in 2019-2020. Telefilm remained committed to greater representation in the films we support and to bringing Canadian creativity to the world. LOOKING TO THE FUTURE, our vision is for Telefilm and Canada to strengthen their role of Partner of Choice—creating and building ties, expanding opportunities and deepening impact.

Bringing Canadian creativity

to the world

The Canada-Norway coproduction The Body Remembers When the World Broke Open, directed by KATHLEEN HEPBURN and ELLE-MÁIJÁ TAILFEATHERS, received praise around the world after premiering at the Berlin Film Festival in 2019. It went on to be picked up by Ava DuVernay’s ARRAY releasing for U.S and international sales, levelFilm distributed the film in Canada and Another World Entertainment in Norway.

" Remarkable "
5/5
Los Angeles Times

MONIA CHOKRI’s debut feature film La femme de mon frère (A Brother’s Love), which she both wrote and directed , premiered at the Cannes Film Festival opening the Un Certain Regard section, bringing home the jury’s Coup de Coeur award.

The spotlight shone brightly on Academy Award nominated director PHILIPPE FALARDEAU, as his new film My Salinger Year opened the 70th Berlin International Film Festival—its world premiere screening. The film is based on the acclaimed book by Joanna Rakoff and stars Sigourney Weaver and Margaret Qualley.

Academy
Award
Nominee
Philippe
Falardeau
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ATTRACT ADDITIONAL FUNDING

AND INVESTMENTS

Talent fund activities
The Talent Fund
delivered its fundraising
goal of $2.29M
against a target of $2.16m.
The Talent Fund
expanded its online presence

including a new #GivingTuesday campaign

Diversified its fundraising activity
Thanks to:
  • Multiyear partnerships with new donors, including Quebecor, CIBC and DGC Ontario
  • Special events including the 8th annual fundraiser hosted by Carol and Paul Hill
  • Multi-channel donor relations strategy and impact reporting
Talent fund IGNITING CAREERS

Talent to Watch alumni PASCAL PLANTE (Nadia, Butterfly) and ASHLEY MCKENZIE (Queens of the Qing Dynasty) received automatic funding ($500,000) from Telefilm Canada to produce their second feature.

Over the past year, Talent to Watch alumni released their second features: SONIA BONSPILLE BOILEAU (Rustic Oracle), AMY JO JOHNSON (Tammy’s Always Dying), GENEVIÈVE DULUDE-DE CELLES (Une Colonie), PATRICE LALIBERTÉ (Jusqu’au déclin).

“I have a lot owed to the Talent Fund and Telefilm because they funded Firecrackers, my first feature. It was a launching point for my career, which played the Toronto International Film Festival and around the world, winning awards. Now I can call myself a working director who has opportunities both here and in the United States.”

JASMIN MOZAFFARI, writer-director, Firecrackers (Ontario)

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Telefilm's funding and partnerships

Telefilm efficiently managed additional funding, in partnership with the federal government, to promote Canada, Guest of Honour country at the 2020 Frankfurt Book Fair.

New funding partnerships were launched with provincial government funding bodies and industry partners.

Ongoing dialogue with stakeholders ensured understanding of the state of the industry and funding requirements.

Telefilm held 12 official consultations with the industry, including 7 sessions of the Media Leadership Cooperative Breakfast Series in Montréal, Toronto, Vancouver and Halifax.

EVOLVE THE FUNDING

ALLOCATION APPROACH

Modernization of the Success Index began to reflect our new vision, TELEFILM & CANADA, PARTNER OF CHOICE.

Gender parity

Higher-budget films —over $2.5 million— directed by women have reached the parity zone both in terms of volume and investments.

Percentage of number and investment for films with a woman in a key role, production
2017-2018
2018-2019
2019-2020
Director
2017-2018
2018-2019
2019-2020
Scriptwriter
2017-2018
2018-2019
2019-2020
Producer
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% Films
% Investment
— Target parity zone min (40%)
Target parity (50%)

Telefilm is encouraged by the fact that:

• the parity zone has been achieved for all 3 key creative roles in terms of number of films financed; this is true for all 3 positions and all 3 years of reporting, except for films with a female director in 2018-2019

• the director role reached the parity zone in terms of the percentage of funds invested, and the screenwriter role is very near the parity zone for funds invested

Indigenous creators

Telefilm made commitments of $4.3 million to 21 projects led by Indigenous creators, surpassing our $4 million average annual commitment set in 2016-2017.

Funding for indigenous creators through the Development and Production Programs'Indigenous streams (in thousands)

In addition, a significant number of projects were made with Indigenous people in the key positions of writer, director or producer. An amount of $5 million was allocated to projects from Indigenous creators through Telefilm’s main development and production programs in fiscal 2019-2020 thereby providing additional support for, and serving to increase the representation of Indigenous creators within Telefilm’s portfolio.

Diversity

And inclusion

Consultations with an industry working group began to establish goals and measures to increase diversity and inclusion in our portfolio.

Emerging

talent

The Talent to Watch
Program provided

$3.8M

to fund 31 feature films and web series from across the country.

Coproduction

Since joining Eurimages in 2016-2017, Canada has obtained funding for 14 projects – including 5 new projects in 2019-2020, which has added 4.6 million euros of inward investment into Canadian film.

Optimize our

OPERATIONAL
CAPACITY

  • The internal Diversity and Inclusion action committee was established.
  • To promote inclusion, unconscious-bias training was provided to all managers.

Protocol & pathways

Training

All front-line employees received Protocols & Pathways training on appropriate and ethical ways of working with Indigenous content and creators.

Client

satisfaction levels

remained strong at

82%

Management

expense ratio

delivered at the low level of

5.4%

for fiscal 2019-2020

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ENHANCE THE VALUE OF THE

“CANADA” AND

“Telefilm” brands

Telefilm launched its new strategic plan, Partner of Choice: 2022 Strategic Plan.

Telefilm's

strategic Priorities

ATTRACT ADDITIONAL FUNDING AND INVESTMENTS

EVOLVE THE FUNDING ALLOCATION APPROACH

OPTIMIZE OUR OPERATIONAL CAPACITY

ENHANCE THE VALUE OF THE “CANADA” AND “TELEFILM” BRANDS

Telefilm partnered to create Canadian content collections and collaborated to PROMOTE CANADIAN CREATIVITY.

Canada FBM2020

at the Berlinale

To mark Canada’s selection as Guest of Honour country at the prestigious Frankfurt Book Fair in 2020, Telefilm developed the audiovisual portion of the Fair’s cultural programming to showcase Canadian culture. The events began in late 2019 and continued throughout 2020.

A gala screening of ATOM EGOYAN’s GUEST OF HONOUR opened the festivities in Frankfurt, hosted by the Honourable Stéphane Dion, Canada’s Ambassador to Germany and Special Envoy to the European Union.

Telefilm amplified Canada’s presence in Germany by bringing the Canada Now Maple Movies Festival Tour to over 20 cities across Germany. The tour featured 10 award-winning and critically acclaimed Canadian feature films, and 8 Canadian Indigenous shorts.

Screen International highlighted Canada’s thriving and inclusive audiovisual industry in a supplement including a conversation with the leaders of Canada’s major national media agencies: Telefilm’s Christa Dickenson, the Canada Media Fund’s Valerie Creighton, and CBC-Radio/Canada’s Catherine Tait.

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Telefilm support brought

139 feature films to 19 countries.

Telefilm funding

in Canada

Telefilm provided funding for 75 CANADIAN FILM FESTIVALS, 46 take place in regions outside of Toronto and Montreal and 23 spotlight content from underrepresented creators.

$ 90 M

2019-2020

FUNDING SUPPORT
BY PROGRAMS
AND ACTIVITIES

$ 60 M

CANADIAN AUDIOVISUAL INDUSTRY SUPPORT

$64.4M
Production Programs
89 feature films funded
$6.7M
Development Program
261 projects funded
$3.8M
Talent to Watch Program
31 feature films and web series funded
$1.1M
Theatrical Documentary Program
12 feature films funded
$1.6M
Canada’s Eurimages membership
$0.5M
Administration of Audiovisual coproductions
46 projects recommended
$0.1M
Innovation Program – Production
1 project accepted
$0.1M
Indigenous Screen Office supported by Telefilm
$ 10 M

PROMOTIONAL SUPPORT

$14.0M
National and International Promotion activities
75 Canadian film festivals
89 industry activities
39 international festivals, markets and events
$7.8M
Marketing Program – supports the marketing campaigns for films released in Canada
81 feature films funded
$0.7M
International Marketing Program – provides funding for Canadian filmmaking teams to travel to festivals and markets around the world
139 feature films travelled to 19 countries
$0.4M
Theatrical Exhibition Program – supports the programming of Canadian films in theatres across Canada and fosters public access to these works
57 exhibitors received support
$0.8M
Export Assistance Program – supports international theatrical release strategies and marketing campaigns
21 feature films funded
$0.2M
Innovation Program - Promotion
4 projects accepted
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