Telefilm Canada has a key role to play in conducting and communicating value-relevant research to Canada’s audiovisual industry. By providing access to these valuable insights, we help the industry to stimulate demand for and access to Canadian content.
Relevant market research
We aim to provide Canadian content producers with timely, relevant market research that they can, in turn, use to make strategic decisions for the production, marketing, and distribution of their content.
Canadian audiences are evolving, particularly the younger segments of the population. It is increasingly important for our industry’s stakeholders to remain aware of the ways in which Canadian consumption of media content is changing and to closely monitor trends in order to best reach audiences.
In a context of rapidly changing audience behaviour, we seek to provide market intelligence to industry stakeholders regarding Canadian consumption of media content.
State of the industry research
In order to monitor the state of the industry and synthesize market changes, we develop or support key reports.
We also support industry-led research initiatives.
Experts and conferences
We finance and help organize many industry conferences, featuring discussions with industry experts. Some recent examples include:
Canadian Moviegoing Report
presented by ERm Research – ShowCanada 2015
Michel Roy and Michael Gubbins – PTiO 015
Ted Hope On the Future of Film
Ted Hope – Canadian film centre 2015
How do I engage my audience?
Dave Forget – Talent to Watch Session – Telefilm Canada
The 4%: Film’s Gender Problem
Dialogue – TIFF 2016