Advisor, web and social media

National Promotion and Communications


Continuous service


Montreal, Quebec


August 30, 2017

Posting Number



Reporting to the Deputy Director, Communications, the incumbent is responsible for the implementation and operation of Telefilm’s web and social media strategies.

  • Responsible for developing and maintaining Telefilm’s social media community on various platforms, developing varied and engaging content for both linguistic markets in proactively promoting and celebrating Canadian talent and successes
  • Monitors Telefilm Canada’s reputation on new media, identifying potential risks
  • Works in close collaboration with the public relations team to recommend and develop online communications solutions, and to ensure cohesive messaging
  • Monitors trends and recommends improved or enhance strategies or platforms
  • Supports and implements solutions that will enhance Telefilm’s online visibility and presence
  • Regularly prepares reports on activities and campaigns for key members of the organization, including project leaders and executive management
  • Integrates content on website and mass mailing tool (Cakemail)
  • Develops and publishes content in cooperation with the Senior Advisor, Corporate Communications for internal website (intranet)
  • When needed, works in close collaboration with various communications team members to recommend online and social media tactics
  • Supports activities from International Promotions, Event Management, and Government Relations to ensure Telefilm’s online presence is consistent with the communications strategy and the corporate priorities



  • Bachelor’s degree in communications or a related field


  • Minimum of five (5) years of relevant experience in a position focused mainly on social media and web


  • Excellent knowledge of the following platforms: Twitter, Facebook, Instagram, YouTube and WordPress
  • Basic knowledge of HTML, Photoshop, and a video editing software, an asset
  • Experienced at using measurement tools such as Google Analytics or Webtrends
  • Experienced in web content management. Proficiency in best practices pertaining to web ergonomics and accessibility
  • Experienced in email marketing, including industry standard best practices. Proficiency in mass mailing tools such as Cakemail
  • Superior analytical and conceptualization skills, attention to detail
  • Excellent organizational skills, including the ability to handle several projects at once
  • Excellent interpersonal skills, capacity for tact and diplomacy, a team player
  • Occasionally available to work evenings and weekends for event coverage
  • Excellent verbal and written communications skills in both official languages, imperative staffing at the CBC level