Studies

Discover our most recent studies on some of the industry’s most pressing topics.
2019 Canadian Moviegoing

Context Summary: This is a follow-up to the 2015 Study, also available on this website.  This research offers an in-depth understanding of Canadians’ moviegoing and film consumption habits. It provides pertinent business intelligence on film attendance in cinemas, as well as reasons why people are watching movies at home.  The...

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Profile 2019 – Economic Report on the screen-based media production industry in Canada 2019

The critical report provides an analysis of economic activity in Canada’s screen-based production sector during the period April 1, 2018 to March 31, 2019. It also provides comprehensive reviews of the historical trends in production activity between fiscal years 2009/10 to 2018/19.

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Making Sense of the Media Distribution Multiverse: Paths to Consumers, Key Concepts and Definitions

Context: This guide presents a series of tables that map the main channels through which video, audio and interactive works can be distributed (in other words, the technical means to reproduce and transmit content to consumers). Find printable and ready-to-assemble tables here.

Research firm: prepared by ROBIC,...

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On-Screen protocols & Pathways: A Media Production Guide

Context: Commissioned by imagineNATIVE, this highly-anticipated guide provides cultural principles, key findings from a national consultation process, and best practices for filmmakers, production companies, and funders who are telling Indigenous stories onscreen. Above all, this document highlights the importance of engaging Indigenous artists, and communities, as collaborative partners when telling Indigenous stories.

Research firm: This...

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Exploring the Phenomenon of Creative Hubs

Context: In the context of the Creative Canada Policy to support the creative industries, one initiative is to invest in cultural spaces dedicated to "artists, cultural entrepreneurs and organizations" that are conducive to development and collaboration. According to this policy, such places are called creative...

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Case study – Economic impact of Indian Horse Report

Context: This case study, featuring Indian Horse, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact of our creative industries.

Research firm: MNP was...

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Blockchain technology and the Canadian media industry

Context: Blockchains are an innovation whose potential impact on the way companies create, transfer, and store value generates interest and enthusiasm, while simultaneously raising questions and doubts. This document proposes some areas to consider and some answers to questions such as: what is a blockchain? How might this technology help...

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CMPA – The Hummingbird Project Economic Impacts Report

Context: This case study, featuring The Hummingbird Project, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact of our creative industries.

Research...

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Profile 2018 – Economic Report on the Screen-based Media Production Industry in Canada

Context Summary: The report provides an analysis of economic activity in Canada’s screen-based production industry during the period April 1, 2017 to March 31, 2018. It also provides comprehensive reviews of the historical trends in production activity between fiscal years 2008/09 to 2017/18.

Research Firm: Profile 2018 is published by the Canadian Media...

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Focus on Features – The Future of Filmmaking in Ontario

Context: This study explores building and sustaining feature film production in the Canadian-owned, Ontario-based film industry. By delving into the career paths of established filmmakers, and the obstacles facing emerging filmmakers, the study attempts to lay the groundwork for establishing some potential practices for growing the next generation of successful filmmakers.

The...

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Canadian Audience Report – Focus on linguistic minority communities in Canada

Context: This report focuses on official language minority communities (OLMC) in Canada. Highlights include the audiences most interested in the content produced by OLMC members, particularly highly engaged market segments – the Curious and the Belonging. Furthermore, insights on how to better connect with viewers will serve as a basis...

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Hot Docs! 2018 Documentary Audience Research

Context: Empowering documentary filmmakers with the necessary research to find and engage their audiences in this constantly transforming marketplace is the focus of this new, informative research that is a follow-up to their 2014 Learning From Documentary Audiences: A Market Research Study. This research is more expansive in scope and...

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Case Study- Economic Impacts of Maudie

Context: This case study, featuring Maudie, a Canadian biopics, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact of...

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Diversity Tool Kit Media Plus

Context: Created by Women in View, MediaPLUS+ is for people working in every part of the media who believe change is imperative, and who want to be part of that change. This booklet is designed to open up the discussion, to help all of us “nudge” each other, along the entire...

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Profile 2017 – Economic Report on the Screen-based Media Production Industry in Canada

Context Summary: The Profile, Economic Report on the Screen-based Media Production Industry in Canada, is an annual economic report on the screen-based production industry in Canada. It provides a snapshot of Canada’s three main production segments: Canadian production (which includes Canadian television and theatrical production), Foreign Location and Service Production,...

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The Economic Impact of a Film

Context: This case study, featuring Pyewacket a Canadian horror film, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact...

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Canadian Audience Report

This report provides an overview of film and television consumption habits on a variety of screens and platforms; measures engagement with Canadian content; and identifies opportunities to connect with audiences, particularly with the Curious and Belonging market segments.

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Exporting Canadian Feature Films in Global Markets

This study serves to identify key trends; clarify challenges and opportunities to increase foreign sales; and makes recommendations to ensure that Canadian initiatives are competitive.

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Exporting Canadian Television Globally

This study serves to identify key trends; clarify challenges and opportunities to increase foreign sales; and makes recommendations to ensure that Canadian initiatives are competitive.

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Profile 2016 – Economic Report on the Screen-based Media Production Industry in Canada

Profile provides a snapshot of Canada’s three main production segments: Canadian production, Foreign Location and Service Production, and Broadcaster In-House production. In addition, Profile features top-line numbers on convergent digital media production.

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Charting a Course for Impact Producing in Canada

The term “impact producing” describes a new space in documentary filmmaking that combines distribution, community outreach and audience engagement into a formalized coordinated “impact campaign.” The past decade has seen the emergence of impact producing, particularly in the United States and United Kingdom. In these jurisdictions, the practice is professionalized and an ecosystem exists that includes foundations and not-for-profits, as well as documentary filmmakers, impact producers and distributors. This report examines the innovative approaches and tools developed. The study identifies a number of best practices in assessing the impact of Canadian documentaries. Please note the study and tool kit.

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Women & Leadership: A Study of Gender Parity and Diversity in Canada’s Screen Industries

WOMEN & LEADERSHIP: A Study of Gender Parity and Diversity in Canada’s Screen Industries is a study that provides an overview of the complexity of challenges women face; and a comprehensive global survey of solutions undertaken by various agencies to combat these challenges. The report covers initiatives, programs, policies, and legislation in various jurisdictions that may have moved the dial for gender parity. The study also undertook its independent research via a survey, and interviews. The goal of this study is to provide stakeholders with the tools to better understand and address the gender disparity in the screen industries.

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Understanding and engaging with audiences

In a context of rapidly changing audience behaviour, Telefilm Canada seeks to provide market intelligence to industry stakeholders regarding Canadian consumption of media content. This report provides a summary of key audience data and trends discovered through the survey and focus group discussions. Furthermore, two key segments “Belonging” and “Curious” have been identified as particularly promising for Canadian content.

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Discoverability: Toward a Common Frame of Reference Part 2: The Audience Journey

The second part the report Discoverability: Toward a Common Frame of Reference Part Two: The Audience Journey strives to explore discoverability through the eyes of the Canadian audience in greater depth. In the new content ecosystem, the discoverability process can be seen as a journey the audience embarks on. Discovery, choice and access each play a different role in this journey.

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Case Study on Marketing, Distribution and Audience Engagement Using Digital Channels – Un film de chasse de filles

Telefilm’s Micro-Budget Production Program, provides funds for movies that have a total maximum budget of $250,000 and aims to stimulate the use of new digital distribution platforms by emerging filmmakers.
Based on films produced through the micro-budget program, case studies have been prepared to highlight key insights and recommendations for emerging filmmakers.

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Case Study on Marketing, Distribution and Audience Engagement Using Digital Channels – The Editor

Telefilm’s Micro-Budget Production Program, provides funds for movies that have a total maximum budget of $250,000 and aims to stimulate the use of new digital distribution platforms by emerging filmmakers.
Based on films produced through the micro-budget program, case studies have been prepared to highlight key insights and recommendations for emerging filmmakers.

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Case Study on Marketing, Distribution and Audience Engagement Using Digital Channels – Cast No Shadow

Telefilm’s Micro-Budget Production Program, provides funds for movies that have a total maximum budget of $250,000 and aims to stimulate the use of new digital distribution platforms by emerging filmmakers.
Based on films produced through the micro-budget program, case studies have been prepared to highlight key insights and recommendations for emerging filmmakers.

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Pulse on VR: Situation Analysis

Context: When will VR hit the mainstream? How fast is it growing? Will this emerging industry live up to all the hype surrounding it? What sorts of things are VR companies in Canada building? Pulse on VR: A Living Ecosystem represents an ongoing snapshot of the Canadian Virtual Reality (VR)...

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Discoverability: Towards a Common Frame of Reference – Part 1

This report provides a framework for the concept of content discoverability and the multifaceted connotations the term implies. Discoverability weaves its way between audience and content in a set of complex interactions consisting of marketing initiatives and strategies, but also public policies, commercial dealings, rapidly mutating business models, innovative technologies, and consumers with their ever-changing habits.

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How National Content is Defined in Canada and Selected Countries for the Purpose of Providing Access to Public Support

This study examines Canada in comparrison with other countries in terms of how national content is defined for the purpose of accessing public funding and hence, whether its approach is globally competitive.

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