Studies

Discover our most recent studies on some of the industry’s most pressing topics.
PowerPoint Presentation
Understanding and engaging with audiences

In a context of rapidly changing audience behaviour, Telefilm Canada seeks to provide market intelligence to industry stakeholders regarding Canadian consumption of media content. This report provides a summary of key audience data and trends discovered through the survey and focus group discussions. Furthermore, two key segments “Belonging” and “Curious” have been identified as particularly promising for Canadian content.

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Discoverability: Toward a Common Frame of Reference Part 2: The Audience Journey

The second part the report Discoverability: Toward a Common Frame of Reference Part Two: The Audience Journey strives to explore discoverability through the eyes of the Canadian audience in greater depth. In the new content ecosystem, the discoverability process can be seen as a journey the audience embarks on. Discovery, choice and access each play a different role in this journey.

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Case Study on Marketing, Distribution and Audience Engagement Using Digital Channels – Un film de chasse de filles

Telefilm’s Micro-Budget Production Program, provides funds for movies that have a total maximum budget of $250,000 and aims to stimulate the use of new digital distribution platforms by emerging filmmakers.
Based on films produced through the micro-budget program, case studies have been prepared to highlight key insights and recommendations for emerging filmmakers.

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Case Study on Marketing, Distribution and Audience Engagement Using Digital Channels – The Editor

Telefilm’s Micro-Budget Production Program, provides funds for movies that have a total maximum budget of $250,000 and aims to stimulate the use of new digital distribution platforms by emerging filmmakers.
Based on films produced through the micro-budget program, case studies have been prepared to highlight key insights and recommendations for emerging filmmakers.

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Case Study on Marketing, Distribution and Audience Engagement Using Digital Channels – Cast No Shadow

Telefilm’s Micro-Budget Production Program, provides funds for movies that have a total maximum budget of $250,000 and aims to stimulate the use of new digital distribution platforms by emerging filmmakers.
Based on films produced through the micro-budget program, case studies have been prepared to highlight key insights and recommendations for emerging filmmakers.

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Discoverability: Towards a Common Frame of Reference – Part 1

This report provides a framework for the concept of content discoverability and the multifaceted connotations the term implies. Discoverability weaves its way between audience and content in a set of complex interactions consisting of marketing initiatives and strategies, but also public policies, commercial dealings, rapidly mutating business models, innovative technologies, and consumers with their ever-changing habits.

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How National Content is Defined in Canada and Selected Countries for the Purpose of Providing Access to Public Support

This study examines Canada in comparrison with other countries in terms of how national content is defined for the purpose of accessing public funding and hence, whether its approach is globally competitive.

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Audiences in Canada: Trend Report

This report provides a summary of Canadian media consumption trends that Telefilm has been measuring since 2012, as well as, target audience segments apparent in the Canadian market.

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On Screen Study by Women in View

This study aims to provide the Canadian industry with proven solutions, and new strategies for policy and program initiatives which may advance the cause of gender parity in the industry.

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Profile 2015: Economic Report on the Screen-based Media Production Industry in Canada

The Profile, Economic Report on the Screen-based Media Production Industry in Canada, is an annual economic report on the screen-based production industry in Canada. Profile provides a snapshot of Canada's main production segments: Canadian production, Foreign Location and Service Production, and Broadcaster In-House production and alsofeatures top-line numbers on convergent digital media production. The report also includes 10 year historical trending.

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Philanthropic Funding For Documentaries in Canada

The two sectors of philanthropy and documentary share a common purpose. However, philanthropy as a source of funding for documentaries remains surprisingly undeveloped in Canada, despite the considerable benefit it would offer to all parties. The Canadian philanthropic sector, including grant making foundations, corporate and individual donors, represents an untapped resource for the documentary community.

This study examined initiatives drawn from Australia, the United Kingdom and the United States to gain a better understanding of how they might be applied to the Canadian context. The report includes an industry –wide strategy and key actions for stakeholders.

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Canadian Movie-going Statistics

This study offers deeper understanding of Canadians’ moviegoing habits. Statistics were compiled regarding what drives Canadians to go to the cinema and what segment of the population are heavy movie-goers.

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Overview of the Canadian Feature Film Industry : 2012-2015

This study provides an overview of the Canadian feature film sector, including key players (buyers, distributors, aggregators and new platforms) as well as new business models developed during the 2012-2015 period. 

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Indigenous Feature Film Production In Canada: A National And International Perspective

Aboriginal stories are a fundamental part of our shared history and our collective identity and offer all Canadians an opportunity to engage in what defines us as a nation. A thriving screen-based sector requires distinct and innovative content. Canada’s screen industry has yet to fully leverage one of the richest cultural resources this country has to offer — the stories of Aboriginal people. The rapidly evolving Aboriginal screen-based sector has been on the rise in Canada, situated within a growing international Indigenous cinema network.
This report examines the barriers to feature film production for Aboriginal content creators in Canada, and suggests areas of opportunity that can be targeted in order to boost production in this sector.

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