Canadian Audience Report
Context: In a context of rapidly changing audience behaviour, Telefilm seeks to provide market intelligence to industry stakeholders regarding Canadian consumption of homegrown content. This report provides an overview of film and television consumption habits on a variety of screens and platforms; measures engagement with Canadian content; and identifies opportunities to connect with audiences, particularly with the Curious and Belonging market segments.
Research firm: Nielsen Media Research was retained to conduct the 2017 study.
Study funding: This study was co-financed by Telefilm Canada and the Canada Media Fund.