{"id":144877,"date":"2024-02-08T12:30:00","date_gmt":"2024-02-08T17:30:00","guid":{"rendered":"https:\/\/telefilm.ca\/?post_type=etudes&#038;p=144877"},"modified":"2026-06-15T11:52:30","modified_gmt":"2026-06-15T15:52:30","slug":"canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada","status":"publish","type":"etudes","link":"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada","title":{"rendered":"Canadian Movie Consumption &#8211; Exploring the Health of Feature Film in Canada"},"content":{"rendered":"<div class=\"editor-content\">\n<p class=\"wp-block-paragraph\"><strong>Context: <\/strong>This study provides an understanding of overall consumption patterns, media sources used by audiences, their decision-making process, genre preferences, barriers to watching more movies, and their theatrical moviegoing habits, as well as perceptions of Canadian content.&nbsp;The study was fielded from September 17 to October 2, 2023, among 2,200 qualified feature film consumers in Canada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Research firm:<\/strong>\u00a0ERm Research, commissioned by Telefilm Canada<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keywords<\/strong>: Film consumption patterns, movie viewing, movie genre preferences in Canada, theatrical moviegoing habits, movie audience demographics study, feature film audience research, film consumer behavior research, Canadian movie preferences survey<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Context: This study provides an understanding of overall consumption patterns, media sources used by audiences, their decision-making process, genre preferences, barriers to watching more movies, and their theatrical moviegoing habits, as well as perceptions of Canadian content.&nbsp;The study was fielded from September 17 to October 2, 2023, among 2,200 qualified feature film consumers in Canada. [&hellip;]<\/p>\n","protected":false},"featured_media":144883,"template":"","class_list":["post-144877","etudes","type-etudes","status-publish","has-post-thumbnail","hentry"],"acf":{"document":144881},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Canadian Movie Consumption - Exploring the Health of Feature Film in Canada | Telefilm Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canadian Movie Consumption - Exploring the Health of Feature Film in Canada | Telefilm Canada\" \/>\n<meta property=\"og:description\" content=\"Context: This study provides an understanding of overall consumption patterns, media sources used by audiences, their decision-making process, genre preferences, barriers to watching more movies, and their theatrical moviegoing habits, as well as perceptions of Canadian content.&nbsp;The study was fielded from September 17 to October 2, 2023, among 2,200 qualified feature film consumers in Canada. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada\" \/>\n<meta property=\"og:site_name\" content=\"Telefilm Canada\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TelefilmCanada\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T15:52:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/telefilm.ca\/wp-content\/uploads\/2024\/02\/Canadian-movie-consumption.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1599\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Telefilm_Canada\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/etudes\\\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada\",\"url\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/etudes\\\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada\",\"name\":\"Canadian Movie Consumption - Exploring the Health of Feature Film in Canada | Telefilm Canada\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/etudes\\\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/etudes\\\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/telefilm.ca\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Canadian-movie-consumption.png\",\"datePublished\":\"2024-02-08T17:30:00+00:00\",\"dateModified\":\"2026-06-15T15:52:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/etudes\\\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/telefilm.ca\\\/en\\\/etudes\\\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/etudes\\\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada#primaryimage\",\"url\":\"https:\\\/\\\/telefilm.ca\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Canadian-movie-consumption.png\",\"contentUrl\":\"https:\\\/\\\/telefilm.ca\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Canadian-movie-consumption.png\",\"width\":1599,\"height\":901},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/etudes\\\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/telefilm.ca\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studies\",\"item\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/etudes\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Canadian Movie Consumption &#8211; Exploring the Health of Feature Film in Canada\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/\",\"name\":\"Telefilm Canada\",\"description\":\"Partner of Choice\",\"publisher\":{\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/#organization\",\"name\":\"Telefilm Canada\",\"url\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/telefilm.ca\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/cropped-tfc_favicon_512.png\",\"contentUrl\":\"https:\\\/\\\/telefilm.ca\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/cropped-tfc_favicon_512.png\",\"width\":512,\"height\":512,\"caption\":\"Telefilm Canada\"},\"image\":{\"@id\":\"https:\\\/\\\/telefilm.ca\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TelefilmCanada\\\/\",\"https:\\\/\\\/x.com\\\/Telefilm_Canada\",\"https:\\\/\\\/www.instagram.com\\\/telefilm_canada\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/telefilm-canada\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/telefilmcanada\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Canadian Movie Consumption - Exploring the Health of Feature Film in Canada | Telefilm Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada","og_locale":"en_US","og_type":"article","og_title":"Canadian Movie Consumption - Exploring the Health of Feature Film in Canada | Telefilm Canada","og_description":"Context: This study provides an understanding of overall consumption patterns, media sources used by audiences, their decision-making process, genre preferences, barriers to watching more movies, and their theatrical moviegoing habits, as well as perceptions of Canadian content.&nbsp;The study was fielded from September 17 to October 2, 2023, among 2,200 qualified feature film consumers in Canada. [&hellip;]","og_url":"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada","og_site_name":"Telefilm Canada","article_publisher":"https:\/\/www.facebook.com\/TelefilmCanada\/","article_modified_time":"2026-06-15T15:52:30+00:00","og_image":[{"width":1599,"height":901,"url":"https:\/\/telefilm.ca\/wp-content\/uploads\/2024\/02\/Canadian-movie-consumption.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@Telefilm_Canada","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada","url":"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada","name":"Canadian Movie Consumption - Exploring the Health of Feature Film in Canada | Telefilm Canada","isPartOf":{"@id":"https:\/\/telefilm.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada#primaryimage"},"image":{"@id":"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada#primaryimage"},"thumbnailUrl":"https:\/\/telefilm.ca\/wp-content\/uploads\/2024\/02\/Canadian-movie-consumption.png","datePublished":"2024-02-08T17:30:00+00:00","dateModified":"2026-06-15T15:52:30+00:00","breadcrumb":{"@id":"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada#primaryimage","url":"https:\/\/telefilm.ca\/wp-content\/uploads\/2024\/02\/Canadian-movie-consumption.png","contentUrl":"https:\/\/telefilm.ca\/wp-content\/uploads\/2024\/02\/Canadian-movie-consumption.png","width":1599,"height":901},{"@type":"BreadcrumbList","@id":"https:\/\/telefilm.ca\/en\/etudes\/canadian-movie-consumption-exploring-the-health-of-feature-film-in-canada#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/telefilm.ca\/en"},{"@type":"ListItem","position":2,"name":"Studies","item":"https:\/\/telefilm.ca\/en\/etudes"},{"@type":"ListItem","position":3,"name":"Canadian Movie Consumption &#8211; Exploring the Health of Feature Film in Canada"}]},{"@type":"WebSite","@id":"https:\/\/telefilm.ca\/en\/#website","url":"https:\/\/telefilm.ca\/en\/","name":"Telefilm Canada","description":"Partner of Choice","publisher":{"@id":"https:\/\/telefilm.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/telefilm.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/telefilm.ca\/en\/#organization","name":"Telefilm Canada","url":"https:\/\/telefilm.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/telefilm.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/telefilm.ca\/wp-content\/uploads\/2026\/05\/cropped-tfc_favicon_512.png","contentUrl":"https:\/\/telefilm.ca\/wp-content\/uploads\/2026\/05\/cropped-tfc_favicon_512.png","width":512,"height":512,"caption":"Telefilm Canada"},"image":{"@id":"https:\/\/telefilm.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TelefilmCanada\/","https:\/\/x.com\/Telefilm_Canada","https:\/\/www.instagram.com\/telefilm_canada\/","https:\/\/www.linkedin.com\/company\/telefilm-canada\/","https:\/\/www.youtube.com\/user\/telefilmcanada"]}]}},"wpml_current_locale":"en_CA","wpml_translations":[{"locale":"fr_CA","id":144885,"post_title":"Consommation de films au Canada - Exploration de la sant\u00e9 du long m\u00e9trage au pays","href":"https:\/\/telefilm.ca\/fr\/consommation-de-films-au-canada-exploration-de-la-sante-du-long-metrage-au-pays\/"}],"_links":{"self":[{"href":"https:\/\/telefilm.ca\/en\/wp-json\/wp\/v2\/etudes\/144877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telefilm.ca\/en\/wp-json\/wp\/v2\/etudes"}],"about":[{"href":"https:\/\/telefilm.ca\/en\/wp-json\/wp\/v2\/types\/etudes"}],"version-history":[{"count":1,"href":"https:\/\/telefilm.ca\/en\/wp-json\/wp\/v2\/etudes\/144877\/revisions"}],"predecessor-version":[{"id":189399,"href":"https:\/\/telefilm.ca\/en\/wp-json\/wp\/v2\/etudes\/144877\/revisions\/189399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/telefilm.ca\/en\/wp-json\/wp\/v2\/media\/144883"}],"wp:attachment":[{"href":"https:\/\/telefilm.ca\/en\/wp-json\/wp\/v2\/media?parent=144877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}