{"id":1779,"date":"2016-11-02T11:02:29","date_gmt":"2016-11-02T11:02:29","guid":{"rendered":"https:\/\/telefilm.ca\/etudes\/understanding-and-engaging-with-audiences"},"modified":"2026-06-15T11:52:09","modified_gmt":"2026-06-15T15:52:09","slug":"understanding-and-engaging-with-audiences","status":"publish","type":"etudes","link":"https:\/\/telefilm.ca\/en\/etudes\/understanding-and-engaging-with-audiences","title":{"rendered":"Understanding and engaging with audiences"},"content":{"rendered":"<div class=\"editor-content\"><p class=\"wp-block-paragraph\"><strong>Context: <\/strong>In a context of rapidly changing audience behaviour, we seek to provide market intelligence to industry stakeholders regarding Canadian consumption of media content. This report provides a summary of key audience data and trends discovered through the survey and focus group discussions. Furthermore, two key segments \u201cBelonging\u201d and \u201cCurious\u201d have been identified as particularly promising for Canadian content.<\/p>\n<p><strong>Research firm: <\/strong>Nielsen Media Research was retained to conduct the 2016 study.<\/p>\n<p><strong>Study funding: <\/strong>This study received financial support from Telefilm Canada, the Canada Media Fund, the Ontario Media Development Corporation (OMDC), Creative BC and the Soci\u00e9t\u00e9 de d\u00e9veloppement des entreprises culturelles (SODEC).<\/p>\n<h3><strong>Download study<\/strong><\/h3>\n<ul>\n<li><a href=\"https:\/\/telefilm.ca\/wp-content\/uploads\/Understanding-and-engaging-with-audiences-Summary-report.pdf\">Understanding and engaging with audiences &#8211; Summary report<\/a><\/li>\n<li><a href=\"https:\/\/telefilm.ca\/wp-content\/uploads\/Understanding-and-engaging-with-audiences-survey-phase-one.pdf\">Understanding and engaging with audiences &#8211; \u00a0Survey &#8211; Phase one<\/a><\/li>\n<li><a href=\"https:\/\/telefilm.ca\/wp-content\/uploads\/Understanding-and-engaging-with-the-Belonging-and-Curious-Segment-Phase-Two.pdf\">Understanding and engaging with audiences\u00a0&#8211; Focus groups &#8211; Phase two<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Context: In a context of rapidly changing audience behaviour, we seek to provide market intelligence to industry stakeholders regarding Canadian consumption of media content. This report provides a summary of key audience data and trends discovered through the survey and focus group discussions. Furthermore, two key segments \u201cBelonging\u201d and \u201cCurious\u201d have been identified as particularly [&hellip;]<\/p>\n","protected":false},"featured_media":1780,"template":"","class_list":["post-1779","etudes","type-etudes","status-publish","has-post-thumbnail","hentry"],"acf":{"document":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding and engaging with audiences | Telefilm Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/telefilm.ca\/en\/etudes\/understanding-and-engaging-with-audiences\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding and engaging with audiences | Telefilm Canada\" \/>\n<meta property=\"og:description\" content=\"Context: In a context of rapidly changing audience behaviour, we seek to provide market intelligence to industry stakeholders regarding Canadian consumption of media content. 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