{"id":1785,"date":"2016-10-07T16:39:29","date_gmt":"2016-10-07T16:39:29","guid":{"rendered":"https:\/\/telefilm.ca\/etudes\/discoverability-toward-common-frame-reference-part-2-audience-journey"},"modified":"2026-06-15T11:52:10","modified_gmt":"2026-06-15T15:52:10","slug":"discoverability-toward-common-frame-reference-part-2-audience-journey","status":"publish","type":"etudes","link":"https:\/\/telefilm.ca\/en\/etudes\/discoverability-toward-common-frame-reference-part-2-audience-journey","title":{"rendered":"Discoverability: Toward a Common Frame of Reference Part 2: The Audience Journey"},"content":{"rendered":"<div class=\"editor-content\"><p class=\"wp-block-paragraph\"><strong>Context Summary:<\/strong> The second part the report <strong><em>Discoverability: Toward a Common Frame of Reference Part Two: The Audience Journey<\/em><\/strong> strives to explore discoverability through the eyes of the Canadian audience in greater depth. In the new content ecosystem, the discoverability process can be seen as a journey the audience embarks on. Discovery, choice and access each play a different role in this journey. The discovery process is where a map of the multiple points of entry to content is drawn: some consumers stay with traditional means of consuming content, while others adopt the latest technologies and platforms. During the choice process, the environment the consumer has journeyed to has a direct influence on the available choices, and on the choices themselves. Finally, access is all about the people, how they share their discoveries, through the power of word-of-mouth slowly evolving to a new incarnation in the social media sphere.<\/p>\n<p><strong> Study Funding:<\/strong> Funding for this study was provided by the Canada Media Fund, the National Film Board of Canada and Telefilm Canada and the support of CBC\/Radio-Canada and the Media Technology Monitor.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Context Summary: The second part the report Discoverability: Toward a Common Frame of Reference Part Two: The Audience Journey strives to explore discoverability through the eyes of the Canadian audience in greater depth. In the new content ecosystem, the discoverability process can be seen as a journey the audience embarks on. Discovery, choice and access [&hellip;]<\/p>\n","protected":false},"featured_media":1788,"template":"","class_list":["post-1785","etudes","type-etudes","status-publish","has-post-thumbnail","hentry"],"acf":{"document":1786},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discoverability: Toward a Common Frame of Reference Part 2: The Audience Journey | Telefilm Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/telefilm.ca\/en\/etudes\/discoverability-toward-common-frame-reference-part-2-audience-journey\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discoverability: Toward a Common Frame of Reference Part 2: The Audience Journey | Telefilm Canada\" \/>\n<meta property=\"og:description\" content=\"Context Summary: The second part the report Discoverability: Toward a Common Frame of Reference Part Two: The Audience Journey strives to explore discoverability through the eyes of the Canadian audience in greater depth. 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