{"id":193608,"date":"2026-09-10T14:44:07","date_gmt":"2026-09-10T18:44:07","guid":{"rendered":"https:\/\/telefilm.ca\/?p=193608"},"modified":"2026-09-11T14:45:11","modified_gmt":"2026-09-11T18:45:11","slug":"new-nous-made-campaign","status":"publish","type":"post","link":"https:\/\/telefilm.ca\/en\/new-nous-made-campaign","title":{"rendered":"New NOUS | MADE campaign\u00a0"},"content":{"rendered":"
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C\u2019est\u00a0\u00e0 NOUS\u00a0!\u00a0<\/em>revisits iconic stories with a comedic twist<\/strong><\/p>\n\n\n\n

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Montreal, September 10, 2026 \u2014<\/strong>\u00a0Today, NOUS | MADE has launched the new campaign\u00a0 C\u2019est\u00a0\u00e0 NOUS\u00a0!<\/em><\/strong>,<\/em>\u00a0\u00a0fronted by comedian Arnaud Soly<\/strong>. Soly, alongside seven digital content creators, will\u00a0reimagine iconic\u00a0scenes and characters from\u00a0beloved\u00a0series and films, inviting\u00a0audiences\u00a0to (re)discover\u00a0Canadian content.\u00a0<\/p>\n\n\n\n

Arnaud Soly will be joined by Douaa Kachache<\/strong>, Emy Lalune<\/strong>, Pascale de Blois<\/strong>, Rosalie Vaillancourt<\/strong>, Thomas B\u00e9dard<\/strong>, Tommy-Lee Salvas,<\/strong> and Zo\u00e9 Duval<\/strong>. Together, the group will put a humorous spin on classic, recent, and upcoming works, and let audiences know where to enjoy them. On the docket: Les Boys<\/em> and Elvis Gratton<\/em> reimagined by Arnaud Soly, sketches paying tribute to Heated Rivalry<\/em> and Le c\u0153ur a ses raisons<\/em>, and a Denis Villeneuve-style retelling of La guerre des tuques<\/em>. Artist cameos including Andr\u00e9 Robitaille, M\u00e9lissa D\u00e9sormeaux-Poulin, Maude Landry, and Virginie Fortin will spice up the series, while Mathieu Bouillon will serve as script editor. <\/p>\n\n\n\n

\u201cSo many homegrown works have left their mark on us, often without us even realizing it. With this crew, we want to play with these references, put our own spin on them, and above all, make audiences want to rediscover them. If we can introduce someone to a series or film from here that they didn’t know about before, then it\u2019s mission accomplished,\u201d says comedian and NOUS campaign ambassador Arnaud Soly. <\/p>\n\n\n\n

Coming soon to social media <\/strong><\/p>\n\n\n\n

The first few parodies will hit NOUS social media channels, as well as the creators\u2019 channels, on September 9. Around twenty videos will be published this fall, with information on where to watch the featured works, making them easier to discover and stream. <\/p>\n\n\n\n

You can watch the first videos<\/strong> here<\/strong><\/a>,<\/strong> here<\/strong><\/a> and<\/strong> here<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

To launch the campaign, Soly and his team will also be on hand at the Prix G\u00e9meaux awards ceremony on Sunday, September 13. <\/p>\n\n\n\n

Putting homegrown stories in the spotlight <\/strong><\/p>\n\n\n\n

Supported by the Canada Media Fund and Telefilm Canada, the C\u2019est \u00e0 NOUS !<\/em> campaign will help audiences discover Canadian and Quebecois audiovisual productions by meeting them where they already are: on social media. <\/p>\n\n\n\n

The campaign also underscores the growing role content creators play in the cultural ecosystem and their ability to build bridges between audiovisual works and new audiences. <\/p>\n\n\n\n

\u201cWe have an incredible wealth of Canadian stories, films, and series, but making sure they reach audiences\u2014especially younger ones\u2014is more important than ever,\u201d says Canada Media Fund CEO and President Valerie Creighton. \u201cWith C\u2019est \u00e0 NOUS !<\/em>, we\u2019re using humour, creativity, and social media to celebrate this content and invite audiences to discover it.\u201d<\/p>\n\n\n\n

\u201cThe challenge isn’t just making homegrown content available, it’s making sure they’re chosen,\u201d adds Telefilm Canada Executive Director and CEO Julie Roy. \u201cThis campaign creates the opportunity to connect with stories that reflect our culture, our imagination, and our diversity.\u201d <\/p>\n\n\n\n

An upcoming podcast with George Stroumboulopoulos<\/strong><\/p>\n\n\n\n

For the English Canadian market, the MADE | NOUS campaign will launch a new podcast hosted by George Stroumboulopoulos. Recorded in his home studio in Toronto, the podcast will feature in-depth conversations with leading figures from Canada\u2019s audiovisual industry.<\/p>\n\n\n\n

With its two ambassadors, MADE | NOUS continues its mission of celebrating the stories, talents and works that bring us together from coast to coast.<\/p>\n\n\n\n

MADE | NOUS: celebrating what brings us together <\/strong><\/p>\n\n\n\n

Over the past several years, MADE | NOUS has rolled out several initiatives celebrating the richness of Canada\u2019s stories.  <\/p>\n\n\n\n