{"id":193812,"date":"2026-10-06T10:48:38","date_gmt":"2026-10-06T14:48:38","guid":{"rendered":"https:\/\/telefilm.ca\/?p=193812"},"modified":"2026-10-28T17:52:05","modified_gmt":"2026-10-28T21:52:05","slug":"national-audience-data-consortium-launches-an-industry-survey","status":"publish","type":"post","link":"https:\/\/telefilm.ca\/en\/national-audience-data-consortium-launches-an-industry-survey","title":{"rendered":"National Audience Data Consortium launches an industry survey"},"content":{"rendered":"<div class=\"editor-content\">\n<p class=\"has-lead-font-size wp-block-paragraph\"><strong>The Consortium continues its work to strengthen audience insights across Canada\u2019s audiovisual sector<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The National Audience Data Consortium, comprised of the Canada Media Fund, CBC\/Radio-Canada, the Indigenous Screen Office, the National Film Board of Canada, and Telefilm Canada, is moving into a new phase of its work to strengthen the Canadian audiovisual sector\u2019s understanding of audiences and support a more coordinated approach to audience data and insights.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this new phase, an online survey, conducted independently by L\u00e9ger, will gather insights on current audience data practices, organizational capacity, available tools and sources. It will also explore the challenges and opportunities organizations encounter in accessing, analyzing and applying audience information.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Select professionals and organizations from across the Canadian audiovisual sector will be contacted directly by L\u00e9ger beginning October 8th to participate in the survey. Participants will include representatives from areas such as production and creation, distribution, broadcasting, exhibition and festivals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the <a href=\"https:\/\/telefilm.ca\/en\/a-consortium-of-national-partners-putting-audiences-front-and-centre\">creation<\/a> of the Consortium in 2025, participating organizations have developed a shared vision and mission and begun mapping internal audience data resources, measurement tools and practices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audiences are increasingly central to how Canada\u2019s audiovisual sector thinks about the creation, circulation and impact of Canadian content, both at home and internationally. Meaningful and accessible audience insights can help organizations better understand how audiences discover and engage with stories, support informed decision-making and strengthen the sector\u2019s ability to respond to a rapidly evolving media environment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insights gathered through the survey will help ensure that the Consortium\u2019s future work is informed by the experiences and realities of organizations across Canada\u2019s audiovisual sector in relation to audience data.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Consortium expects to share key findings from this work and provide a further update on its progress and next steps with the industry in early 2027.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ABOUT THE NATIONAL AUDIENCE DATA CONSORTIUM<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The National Audience Data Consortium is a collaborative initiative of the Canada Media Fund, CBC\/Radio-Canada, the Indigenous Screen Office, the National Film Board of Canada, and Telefilm Canada. Established in 2025, the Consortium aims to strengthen the Canadian audiovisual sector\u2019s understanding of audiences and advance a more coordinated approach to audience data and insights.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201330\u2013&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media contacts<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Joyce Richards<\/strong>&nbsp;<br>Advisor, Strategic Communications, Telefilm Canada&nbsp;<br><a href=\"mailto:joyce.richards@telefilm.ca\">joyce.richards@telefilm.ca<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Maxime Ruel<\/strong>&nbsp;<br>Senior Manager, Communications, CMF&nbsp;<br><a href=\"mailto:mruel@cmf-fmc.ca\" data-type=\"mailto\" data-id=\"mailto:mruel@cmf-fmc.ca\">mruel@cmf-fmc.ca<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Emma Iannetta<\/strong><br>Senior Specialist, Media Relations, CBC\/Radio-Canada<br><span style=\"white-space: normal\"><a href=\"mailto:emma.iannetta@cbc.ca\">emma.iannetta@cbc.ca<\/a><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jean-Fran\u00e7ois D. O\u2019Bomsawin<\/strong>&nbsp;<br>Director of Communications &amp; Francophone Initiatives, ISO&nbsp;<br><a href=\"mailto:jfobomsawin@iso-bea.ca\">jfobomsawin@iso-bea.ca<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Magalie Boutin<\/strong>&nbsp;<br>Director, Communications, Public and Cultural Relations, NFB&nbsp;<br><a href=\"mailto:m.boutin@nfb.ca\">m.boutin@nfb.ca<\/a>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Consortium continues its work to strengthen audience insights across Canada\u2019s audiovisual sector&nbsp; The National Audience Data Consortium, comprised of the Canada Media Fund, CBC\/Radio-Canada, the Indigenous Screen Office, the National Film Board of Canada, and Telefilm Canada, is moving into a new phase of its work to strengthen the Canadian audiovisual sector\u2019s understanding of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":193824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-193812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-advisories"],"acf":{"liens":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>National Audience Data Consortium launches an industry survey | Telefilm Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/telefilm.ca\/en\/national-audience-data-consortium-launches-an-industry-survey\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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