{"id":3320,"date":"2021-05-03T13:54:05","date_gmt":"2021-05-03T13:54:05","guid":{"rendered":"https:\/\/telefilm.ca\/black-screen-office-launches-nationwide-consultation-to-develop-best-practices-for-creating-authentic-and-inclusive-content-with-underrepresented-groups-in-partnership-with-telefilm-canada"},"modified":"2026-06-15T15:02:10","modified_gmt":"2026-06-15T19:02:10","slug":"black-screen-office-launches-nationwide-consultation-to-develop-best-practices-for-creating-authentic-and-inclusive-content-with-underrepresented-groups-in-partnership-with-telefilm-canada","status":"publish","type":"post","link":"https:\/\/telefilm.ca\/en\/black-screen-office-launches-nationwide-consultation-to-develop-best-practices-for-creating-authentic-and-inclusive-content-with-underrepresented-groups-in-partnership-with-telefilm-canada","title":{"rendered":"Black Screen Office Launches Nationwide Consultation to Develop Best Practices for Creating Authentic and Inclusive Content with Underrepresented Groups in Partnership with Telefilm Canada"},"content":{"rendered":"

The Black Screen Office (BSO), in partnership with Telefilm Canada and with the assistance of the Bell Fund, are pleased to announce a national consultation called \u2018Being Seen: A Directive for Authentic and Inclusive Content<\/strong>,\u2019 focused on the representation of Black, People of Colour, LGBTQ2+ and Persons with Disabilities in the screen-based sectors.\u00a0 The consultation will engage with underrepresented communities to determine how they want to be seen and represented and will then provide a set of Directives to the industry.<\/p>\n

\u201cThe goal is to galvanize the screen industry so that all creators can feel supported to do their best work and audiences can see themselves reflected and hear their stories told,\u201d says Joan Jenkinson, BSO Executive Director. The Directives are an important step towards that goal and will provide creators, producers, broadcasters and funders with high level data to create, evaluate and support authentic and respectful screen-based content that reflects and includes underrepresented voices.<\/p>\n

The consultation will be conducted through virtual focus groups and one-on-one interviews with representatives of the industry and the general public who are members of the target communities. They will be conducted in English and French and will consider intersectionality and regional representation. The Indigenous communities are not part of the consultation as they have developed the \u2018On-Screen Pathways and Protocols\u2019 guide to address their needs.<\/p>\n

\u201cTelefilm Canada is firmly committed to the development of an equitable and representative screen sector,\u201d said Christa Dickenson, Executive Director and CEO of Telefilm Canada. \u201cWe believe that \u2018Being Seen<\/strong>\u2019 will be an essential tool towards achieving that goal. The industry is ready to see these stories told, and to support them with respect and openness.\u201d<\/p>\n

While there are many issues to address, \u2018Being Seen<\/strong>\u2019 will advise members of the industry about how they can work with communities other than their own, work with culturally sensitive content, identify when a story is theirs to tell and create content that avoids stereotypes.<\/p>\n

The work on the directive will be helmed by Lead Researcher, Kelly Lynne Ashton together with a team of researchers and interns. Consultations will take place from May to September 2021. The team will work with an Editorial Committee, who will provide guidance throughout the research.\u00a0 Both the Research Team and the Editorial Committee have been staffed with representation from the targeted communities with a focus on intersectionality.<\/p>\n

About Black Screen Office<\/strong>
\nBlack Screen Office (BSO), a not-for-profit organization, offers support to the Black community to build their careers, strengthen their networks, and share their stories. Serving as a unified front for Black Canadians working within screen industries, BSO creates conditions for long-term success by addressing racial equality and inclusivity. Through advocacy, research, and career development programming, BSO will positively impact Canada’s screen sector through its leadership, global awareness and growth as a national organization.<\/p>\n

About Telefilm Canada\u202f<\/strong>
\nTelefilm is dedicated to the cultural, commercial and industrial success of Canada\u2019s audiovisual industry. Through funding and promotion programs, Telefilm supports dynamic companies and creative talent at home and around the world. Telefilm also makes recommendations regarding the certification of audiovisual treaty coproductions to the Minister of Canadian Heritage and administers the programs of the Canada Media Fund. Launched in 2012, the Talent Fund raises private donations to principally support emerging talent. Visit\u00a0telefilm.ca<\/strong><\/a>\u00a0and follow us on Twitter at\u00a0twitter.com\/telefilm_canada<\/a><\/strong>\u00a0and on Facebook at\u00a0facebook.com\/telefilmcanada<\/a><\/strong>.<\/p>\n

 <\/p>\n

-30-<\/p>\n

Media contact:\u202f<\/strong><\/p>\n

Kelly Lynne Ashton
\nLead Researcher
\n647-273-6906
\nklashton@rogers.com
\n<\/a>
\nJoan Jenkinson
\n<\/strong>Executive Director, BSO-BEN
\n416-917-8291
\njoan@bso-ben.ca<\/a><\/strong><\/p>\n

Joyce Richards
\nAdvisor, Public Relations \u2013 English Market, T\u00e9l\u00e9film Canada
\n647-475-4903
\njoyce.richards@telefilm.ca<\/a><\/strong><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The Black Screen Office (BSO), in partnership with Telefilm Canada and with the assistance of the Bell Fund, are pleased to announce a national consultation called \u2018Being Seen: A Directive for Authentic and Inclusive Content,\u2019 focused on the representation of Black, People of Colour, LGBTQ2+ and Persons with Disabilities in the screen-based sectors.\u00a0 The consultation […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3320","post","type-post","status-publish","format-standard","hentry","category-news-releases"],"acf":{"liens":null},"yoast_head":"\nBlack Screen Office Launches Nationwide Consultation to Develop Best Practices for Creating Authentic and Inclusive Content with Underrepresented Groups in Partnership with Telefilm Canada | Telefilm Canada<\/title>\n<meta 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