{"id":75235,"date":"2022-02-07T14:00:04","date_gmt":"2022-02-07T14:00:04","guid":{"rendered":"https:\/\/telefilm.ca\/black-screen-office-releases-being-seen-on-creating-authentic-and-inclusive-content-in-canadas-screen-industries"},"modified":"2026-06-15T15:13:42","modified_gmt":"2026-06-15T19:13:42","slug":"black-screen-office-releases-being-seen-on-creating-authentic-and-inclusive-content-in-canadas-screen-industries","status":"publish","type":"post","link":"https:\/\/telefilm.ca\/en\/black-screen-office-releases-being-seen-on-creating-authentic-and-inclusive-content-in-canadas-screen-industries","title":{"rendered":"Black Screen Office releases \u2018Being Seen\u2019 on creating authentic and inclusive content in Canada\u2019s screen industries"},"content":{"rendered":"

\u2018Being Seen\u2019 report provides clear directives to improve representation of people who are Black, People of Colour, 2SLGBTQIA+ or People with Disabilities<\/p>\n

 <\/p>\n

Toronto <\/strong>\u00a0\u2013 The Black Screen Office (BSO) has released its much-anticipated report \u201cBeing Seen: Directives for Creating Authentic and Inclusive Content\u201d<\/strong>, which reveals how Canada\u2019s screen industries are falling short in representing people from Black, People of Colour, 2SLGBTQIA+, and People with Disabilities communities, and also provides clear guidelines for industry leaders to meaningfully engage these underrepresented groups. The report, its directives, and other support tools for industry professionals are available at www.<\/a><\/strong>beingseen.ca<\/strong><\/a>.<\/p>\n

\u201cBSO formed out of the knowledge that underrepresentation of the Black community is a significant issue in Canada\u2019s screen industries,\u201d says Joan Jenkinson, <\/strong>Executive Director of BSO. \u201cWith \u2018Being Seen\u2019, we gain a clearer understanding of the scope and impact of this issue for various marginalized groups. We know many structural interventions are needed to dismantle entrenched practices; \u2018Being Seen\u2019 is one of those interventions, offering practical, immediate steps that producers, creators, broadcasters, funders and others can take to create equitable opportunities, produce authentic content, and reach untapped audiences who don\u2019t see themselves reflected in Canadian film, television and digital media.\u201d<\/p>\n

With initial funding by Telefilm Canada, and additional support from CBC\/Radio-Canada, Bell Fund, OUTtv, Ontario Creates, Shaw Rocket Fund, REEL Canada, and Creative BC, BSO conducted English and French consultations with more than 400 industry workers and members of the public, both adults and children, who identify as Black, People of Colour, 2SLGBTQIA+ and\/or People with Disabilities. Participants provided opinions on the representation of their communities onscreen and behind the scenes at all levels of the production process. Their perspectives, many of which are directly quoted in the report, informed the 52 directives in \u2018Being See\u2019 and provide a roadmap to industry equity.<\/p>\n

\u201cStudies like Being Seen are essential to help identify priorities and gaps in order to better support both Black creators and Black audiences,\u201d said Cathy Wong,<\/strong> Vice President, Equity, Diversity & Inclusion and Official Languages at Telefilm Canada. \u201cThis significant work helps make greater steps towards fostering a more authentically told and respectfully representative screen-based industry in Canada.\u201d<\/p>\n

Today\u2019s release is the first of six \u2018Being Seen\u2019 reports that BSO will issue to support the industry. It highlights common themes such as one-dimensional onscreen portrayals, the importance of authentic casting, the intersectionality of identities, regional challenges, and the impact of poor or missing representation on Canadian audiences.<\/p>\n

\u201cParticipants in our conversations were extremely open and thoughtful about their experiences as members of underrepresented groups working in film, television and digital media and as consumers of Canadian entertainment,\u201d says Kelly Lynne Ashton,<\/strong> Lead Researcher for the \u2018Being Seen\u2019 project. \u201cThey were passionate about the need for change, and shared clear ideas for how industry creators can work with communities other than their own, depict culturally sensitive content, identify when a story is theirs to tell and when it is not, and create content that avoids stereotypes.\u201d<\/p>\n

Subsequent \u2018Being Seen\u2019 reports will provide deeper examinations of the unique experiences and expectations of specific underrepresented groups: Representation in Children\u2019s Media (February); Black (March 2022); People of Colour (April); 2SLGBTQIA+ (May); and People with Disabilities (May). Each report will include specific directives to improve authentic representation of and by its members.<\/p>\n

There is a growing demand that Canada\u2019s screen industries restructure to provide equitable opportunities for people of all backgrounds and identities so that all Canadians see themselves reflected in Canadian content. \u2018Being Seen\u2019 is one of many initiatives by BSO to support decolonizing Canada\u2019s screen industries and building a new system in which all creators can do their best work and achieve their full potential.<\/p>\n

To download Being Seen: Directives for Creating Authentic and Inclusive Content<\/strong>, visit www.beingseen.ca<\/strong><\/a>.<\/p>\n

 <\/p>\n

About Black Screen Office\u00a0\u00a0<\/strong><\/p>\n

BSO\u2019s goals are to make Canada\u2019s screen industries practices and policies equitable and free of anti-Black racism; to work collaboratively with decision-makers to develop tools and strategies that enable system-level engagement and accountability; and to empower Black Canadians working within the screen industries to thrive and share their stories.<\/p>\n

For more information, visit https:\/\/www.bso-ben.ca\/<\/a><\/strong>.<\/p>\n

 <\/p>\n

For more information:\u00a0<\/strong><\/p>\n

Kelly Lynne Ashton | Ashton Consulting | klashton@rogers.com<\/a><\/strong><\/p>\n

Joan Jenkinson | Black Screen Office | info@bso-ben.ca<\/a>\u00a0\u00a0<\/strong><\/p>\n

 <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u2018Being Seen\u2019 report provides clear directives to improve representation of people who are Black, People of Colour, 2SLGBTQIA+ or People with Disabilities   Toronto \u00a0\u2013 The Black Screen Office (BSO) has released its much-anticipated report \u201cBeing Seen: Directives for Creating Authentic and Inclusive Content\u201d, which reveals how Canada\u2019s screen industries are falling short in representing […]<\/p>\n","protected":false},"author":1,"featured_media":94592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-75235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-releases"],"acf":{"liens":null},"yoast_head":"\nBlack Screen Office releases \u2018Being Seen\u2019 on creating authentic and inclusive content in Canada\u2019s screen industries | Telefilm Canada<\/title>\n<meta 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