{"id":181425,"date":"2026-05-05T11:10:45","date_gmt":"2026-05-05T15:10:45","guid":{"rendered":"https:\/\/telefilm.ca\/?post_type=programmes&#038;p=181425"},"modified":"2026-06-09T17:17:56","modified_gmt":"2026-06-09T21:17:56","slug":"industry-promotion-initiatives-program","status":"publish","type":"programmes","link":"https:\/\/telefilm.ca\/en\/programmes\/industry-promotion-initiatives-program","title":{"rendered":"Industry Promotion Initiatives Program"},"content":{"rendered":"<div class=\"editor-content\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"summary\">Summary<\/h2>\n\n\n\n<figure class=\"wp-block-table act-table--2-cols\"><table><tbody><tr><td><strong>Activity type<\/strong><\/td><td>Activities that elevate Canada\u2019s audiovisual sector, and stimulate audience demand for Canadian and Indigenous content<\/td><\/tr><tr><td><strong>Applicants<\/strong><\/td><td>Canadian organizations<\/td><\/tr><tr><td><strong><strong><strong>Submission<\/strong><\/strong><\/strong><\/td><td>Dialogue<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-boxed-grey is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-left-radius:var(--wp--preset--border-radius--normal);border-top-right-radius:var(--wp--preset--border-radius--normal);border-bottom-left-radius:var(--wp--preset--border-radius--normal);border-bottom-right-radius:var(--wp--preset--border-radius--normal);margin-top:var(--wp--preset--spacing--xl);margin-bottom:var(--wp--preset--spacing--xl)\">\n<div class=\"align wp-block-acf-act-table-of-contents\">\n  <div class=\"act-table-of-contents__title\">\n    <h2 id=\"table-of-contents\">Table of contents<\/h2>\n  <\/div>\n          <ul class=\"act-table-of-contents__grid\">\n                  <li class=\"act-table-of-contents__h2\">\n            <a href=\"#program-overview\">Program overview<\/a>\n                          <ul>\n                                                    <li class=\"act-table-of-contents__h3\">\n                    <a href=\"#who-can-apply\">Who can apply<\/a>\n                  <\/li>\n                                                    <li class=\"act-table-of-contents__h3\">\n                    <a href=\"#guidelines-and-important-documents\">Guidelines and Important Documents<\/a>\n                  <\/li>\n                                                    <li class=\"act-table-of-contents__h3\">\n                    <a href=\"#key-dates\">Key dates<\/a>\n                  <\/li>\n                                                    <li class=\"act-table-of-contents__h3\">\n                    <a href=\"#latest-updates\">Latest updates<\/a>\n                  <\/li>\n                              <\/ul>\n                      <\/li>\n                  <li class=\"act-table-of-contents__h2\">\n            <a href=\"#application-documents\">Application Documents<\/a>\n                          <ul>\n                                                    <li class=\"act-table-of-contents__h3\">\n                    <a href=\"#at-application\">At application<\/a>\n                  <\/li>\n                                                    <li class=\"act-table-of-contents__h3\">\n                    <a href=\"#at-final-reporting\">At final reporting<\/a>\n                  <\/li>\n                                                    <li class=\"act-table-of-contents__h3\">\n                    <a href=\"#business-policies\">Business policies<\/a>\n                  <\/li>\n                              <\/ul>\n                      <\/li>\n                <li><\/li>\n        <li class=\"act-table-of-contents__footer\">\n        \t<a href=\"#apply-for-funding\">Apply for funding<\/a>\n         \t<a href=\"#contact\">Contact us<\/a>\n        <\/li>\n      <\/ul>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"program-overview\" class=\"wp-block-heading\" data-toc=\"true\">Program overview<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Industry Promotion Initiatives Program supports activities that elevate Canada\u2019s audiovisual sector, including (but not limited to):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>National film and television awards ceremonies<\/li>\n\n\n\n<li>Alternative screening networks<\/li>\n\n\n\n<li>Audiovisual industry conferences<\/li>\n\n\n\n<li>Other national promotion initiatives<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:var(--wp--preset--spacing--xl)\">\n<h3 id=\"who-can-apply\" class=\"wp-block-heading\">Who can apply<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Canadian-controlled corporations who:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have their head office in Canada.&nbsp;<\/li>\n\n\n\n<li>Work in the film, television or digital media sectors.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 id=\"guidelines-and-important-documents\" class=\"wp-block-heading act-heading__heading\">Guidelines and Important Documents<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Please <strong>review the documents<\/strong> for full program details and eligibility criteria.<\/p>\n\n\n\n<div class=\"wp-block-columns act-file act-file--boxed-with-metadata-and-description is-style-boxed is-layout-flex wp-container-core-columns-is-layout-c12710f6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\">As of May 7, 2026<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><div class=\"wp-block-file\"><a href=\"https:\/\/telefilm.ca\/wp-content\/uploads\/2026\/05\/Guidelines-Industry_Promotion_Initiatives_Program-2026-2027.pdf\" class=\"wp-block-file__link\"><span class=\"wp-block-file__content\"><span class=\"wp-block-file__title\">Guidelines<\/span><span class=\"wp-block-file__description\">Industry Promotion Initiatives Program<\/span><\/span><i class=\"icon far fa-arrow-down-to-line\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns act-file act-file--boxed-with-metadata-and-description is-style-boxed is-layout-flex wp-container-core-columns-is-layout-c12710f6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\">As of May 7, 2026<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><div class=\"wp-block-file\"><a href=\"https:\/\/telefilm.ca\/wp-content\/uploads\/2026\/05\/Essential_Information_Guide-Industry_Promotion_Initiatives_Program-2026-2027.pdf\" class=\"wp-block-file__link\"><span class=\"wp-block-file__content\"><span class=\"wp-block-file__title\">Essential Information Guide<\/span><span class=\"wp-block-file__description\">Industry Promotion Initiatives Program<\/span><\/span><i class=\"icon far fa-arrow-down-to-line\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns act-file act-file--boxed-with-metadata-and-description is-style-boxed is-layout-flex wp-container-core-columns-is-layout-c12710f6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\">As of May 7, 2026<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><div class=\"wp-block-file\"><a href=\"https:\/\/telefilm.ca\/wp-content\/uploads\/2026\/05\/List_of_Required_Documents-Industry_Promotion_Initiatives_Program-2026-2027.pdf\" class=\"wp-block-file__link\"><span class=\"wp-block-file__content\"><span class=\"wp-block-file__title\">List of required documents<\/span><span class=\"wp-block-file__description\">Industry Promotion Initiatives Program<\/span><\/span><i class=\"icon far fa-arrow-down-to-line\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:var(--wp--preset--spacing--xl)\">\n<h3 id=\"key-dates\" class=\"wp-block-heading act-heading__heading\">Key dates<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">IT support is only available on&nbsp;<strong>business days until 5:00 pm EST<\/strong>.&nbsp;<\/p>\n\n\n\n<!-- wp:table -->\n<figure class=\"wp-block-table is-style-border-top act-table act-table--groups\">\n    <table>\n                <tbody>\n                    <tr>\n                            <td><span class=\"fakelink\">Subject to availability of funds.<br \/><b><\/b><\/span><\/td>\n                            <td><b>Opening<\/b><br \/><span class=\"date\">June 02, 2026<\/span><br \/><span class=\"time\">8:00 AM EDT<\/span><\/td>\n                            <td><b>Closing<\/b><br \/><span class=\"date\">February 16, 2027<\/span><br \/><span class=\"time\">11:59 PM EST<\/span><\/td>\n                        <\/tr>\n                <\/tbody>\n    <\/table>\n    <\/figure>\n<!-- \/wp:table -->\n\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h3 id=\"latest-updates\" class=\"wp-block-heading act-heading__heading\">Latest updates<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Get the latest program updates <a href=\"http:\/\/en\/stay-informed\">straight to your inbox.<\/a><\/p>\n\n\n\n<div class=\"wp-block-group is-style-no-bloat act-timeline is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group act-timeline__title is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-style-default act-heading is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading act-heading__heading\" id=\"may-7-2026\">May 7, 2026<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group act-timeline__text is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Please read our <a href=\"https:\/\/telefilm.ca\/en\/telefilm-canada-launches-two-new-programs-following-the-review-of-the-promotion-program\">Industry Advisory<\/a> for more information on the opening of the program.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:var(--wp--preset--spacing--xl)\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"apply-for-funding\" class=\"wp-block-heading\">Apply for funding<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Please read our <a href=\"https:\/\/telefilm.ca\/en\/we-finance-and-support\/how-to-apply\">How to apply<\/a> page for more information on the application process. <\/p>\n\n\n<style id=\"bricks-inline-css-component-vutzqf\">\n\n\/* BREAKPOINT: Desktop (BASE) *\/\n.block-editor-iframe__body [data-brx-variant=\"hiruvl\"] .brxe-ldnvxz{display: none}\n\n\n\/* Disable links in editor *\/\n.block-editor-iframe__body a.brxe-vutzqf, .block-editor-iframe__body .brxe-vutzqf a{ pointer-events: none; }\n<\/style><a href=\"https:\/\/telefilm.ca\/en\/log-in\" aria-label=\"Applications must be submitted through Dialogue.\" class=\"brxe-vutzqf brxe-section block-tile-beta block-tile-cta bg--ultra-dark\"><div class=\"brxe-oshiyb brxe-block block-tile-beta__content-wrapper\"><h3 class=\"brxe-cefffs brxe-heading clickable-parent block-tile-beta__heading\" id=\"applications-must-be-submitted-through-dialogue\">Applications must be submitted through Dialogue.<\/h3><\/div><div class=\"brxe-ldnvxz brxe-block block-tile-cta-container block-tile-cta-container--right\"><div class=\"brxe-ugtskz brxe-div block-tile-cta__wrapper\"><span class=\"brxe-mobvov brxe-text-basic block-tile-cta__btn block-tile-cta__btn_l\">Apply now<\/span><\/div><\/div><\/a><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<h2 id=\"application-documents\" class=\"wp-block-heading has-h-2-font-size\" data-toc=\"true\">Application Documents<\/h2>\n\n\n\n<h3 id=\"at-application\" class=\"wp-block-heading act-heading__heading\">At application<\/h3>\n\n\n<div class=\"wp-block-file act-file act-file--boxed-with-description is-style-boxed\"><a href=\"https:\/\/telefilm.ca\/wp-content\/uploads\/2026\/05\/Authorization-Revocation-of-Representative-with-regards-to-Telefilm_Career_Development_Initiatives_Program_2026.pdf\" class=\"wp-block-file__link\"><span class=\"wp-block-file__content\"><span class=\"wp-block-file__title\">Authorization\/Revocation of Representative with regards to Telefilm<\/span><span class=\"wp-block-file__description\">Industry Promotion Initiatives Program<\/span><\/span><i class=\"icon far fa-arrow-down-to-line\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n\n<h3 id=\"at-final-reporting\" class=\"wp-block-heading act-heading__heading\">At final reporting<\/h3>\n\n\n\n<div class=\"wp-block-group is-style-boxed act-section act-section--boxed is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Declaration &#8211; Final Costs (Upcoming)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-boxed act-section act-section--boxed is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Activity Report (Upcoming)<\/p>\n<\/div>\n\n\n<div class=\"wp-block-file act-file act-file--boxed-with-description is-style-boxed\"><a href=\"https:\/\/telefilm.ca\/wp-content\/uploads\/2026\/05\/Visibility_Grid-Industry_Promotion_Initiatives_Program-2026-2027.docx\" class=\"wp-block-file__link\"><span class=\"wp-block-file__content\"><span class=\"wp-block-file__title\">Visibility Grid<\/span><span class=\"wp-block-file__description\">Industry Promotion Initiatives Program<\/span><\/span><i class=\"icon far fa-arrow-down-to-line\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n\n<h3 id=\"business-policies\" class=\"wp-block-heading act-heading__heading\">Business policies<\/h3>\n\n\n<div class=\"wp-block-file act-file act-file--boxed-with-description is-style-boxed\"><a href=\"https:\/\/telefilm.ca\/wp-content\/uploads\/2026\/01\/accounting-reporting-requirements-industry-promotion-April-2025.pdf\" class=\"wp-block-file__link\"><span class=\"wp-block-file__content\"><span class=\"wp-block-file__title\">Accounting and Reporting Requirements &#8211; Industry Promotion (2025)<\/span><span class=\"wp-block-file__description\">For all financing agreements entered on or after April 1, 2025, the latest ARRs must be applied.<\/span><\/span><i class=\"icon far fa-arrow-down-to-line\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n<div class=\"wp-block-file act-file act-file--boxed-with-description is-style-boxed\"><a href=\"https:\/\/telefilm.ca\/wp-content\/uploads\/2024\/03\/accounting-reporting-requirements-industry-promotion-2024.pdf\" class=\"wp-block-file__link\"><span class=\"wp-block-file__content\"><span class=\"wp-block-file__title\">Accounting and Reporting Requirements &#8211; Industry Promotion (2024)<\/span><span class=\"wp-block-file__description\">For all financing agreements entered on or after March 5, 2024, the latest ARRs must be applied.<\/span><\/span><i class=\"icon far fa-arrow-down-to-line\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n<div class=\"wp-block-file act-file act-file--boxed-with-description is-style-boxed\"><a href=\"https:\/\/telefilm.ca\/wp-content\/uploads\/accounting-reporting-requirements-industry-promotion-2016.pdf\" class=\"wp-block-file__link\"><span class=\"wp-block-file__content\"><span class=\"wp-block-file__title\">Accounting and Reporting Requirements &#8211; Industry Promotion (2016)<\/span><span class=\"wp-block-file__description\">For all financing agreements entered between September 19, 2016 and March 5, 2024, the ARRs published in 2016 must be applied.<\/span><\/span><i class=\"icon far fa-arrow-down-to-line\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:var(--wp--preset--spacing--xl)\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"contact\" class=\"wp-block-heading\">Contact Us<\/h2>\n\n\n<style id=\"bricks-inline-css-component-bamfuh\">\n\/* Disable links in editor *\/\n.block-editor-iframe__body a.brxe-bamfuh, .block-editor-iframe__body .brxe-bamfuh a{ pointer-events: none; }\n<\/style><div class=\"brxe-bamfuh brxe-block block-tile-notice bg--secondary-ultra-light\"><div class=\"brxe-sylrpq brxe-div block-tile-notice__header-wrapper\"><div class=\"brxe-atfekq brxe-block\"><svg class=\"brxe-jfthyz brxe-icon block-tile-notice__icon brxi-bamfuh-717400db-015d-4ad6-91df-c90727a615af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"21\" viewBox=\"0 0 24 21\" fill=\"none\"><path d=\"M11.393 1.656a.71.71 0 0 1 1.214 0l.001.002 9.984 17.019a.677.677 0 0 1-.603 1.012H2.021c-.559 0-.86-.579-.604-1.008a1 1 0 0 0 .05-.106l9.925-16.917z\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M12.006 17.076c.317 0 .59-.112.806-.325s.33-.483.33-.796-.114-.584-.33-.796a1.1 1.1 0 0 0-.806-.326c-.319 0-.591.112-.807.325s-.33.483-.33.797c0 .313.114.583.33.796s.488.325.806.325m1.136-8.97H10.87v5.606h2.271z\" fill=\"currentColor\"><\/path><\/svg><\/div><div class=\"brxe-zojsnk brxe-block block-tile-notice__content\"><h3 class=\"brxe-iygkfm brxe-heading block-tile-notice__heading\" id=\"please-read-the-guidelines-and-all-supporting-documents-carefully-prior-to-your-enquiry\">Please read the guidelines and all supporting documents carefully prior to your enquiry.<\/h3><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>For questions regarding eligibility and how to apply<\/td><td><strong>Phone:<\/strong>&nbsp;438-806-4865<br><strong>Toll free:<\/strong>&nbsp;1-800-567-0890<br><strong><strong>Email<\/strong>:&nbsp;<\/strong><a href=\"mailto:firstname.lastname@telefilm.ca\"><\/a><a href=\"mailto:raluca.tuturman@telefilm.ca\"><\/a><a href=\"mailto:antoinette.dure@telefilm.ca\"><\/a><a href=\"mailto:adriana.chartrand@telefilm.ca\"><\/a><a href=\"mailto:coordination@telefilm.ca\">coordination@telefilm.ca<\/a><\/td><\/tr><tr><td>For questions about evaluation and decision-making<\/td><td><strong>English-language inquiries<\/strong><br><br><strong>Alison Zimmer<\/strong><br><strong>Phone:<\/strong> 902-334-1369<br><strong>Toll free:<\/strong> 1-800-567-0890<br><strong>Email: <\/strong><a href=\"mailto:alison.zimmer@telefilm.ca\">alison.zimmer@telefilm.ca<\/a><br><br><strong>French-language inquiries<\/strong><br><br><strong>Charles-Andr\u00e9 Chamard<\/strong><br><strong>Phone:<\/strong> 438-469-1159<br><strong>Toll free:<\/strong> 1-800-567-0890<br><strong>Email: <\/strong><a href=\"mailto:charles-andre.chamard@telefilm.ca\">charles-andre.chamard@telefilm.ca<\/a><\/td><\/tr><tr><td>For questions regarding Dialogue account creation<\/td><td><strong>Email:<\/strong> <a href=\"mailto:firstname.lastname@telefilm.ca\"><\/a><a href=\"mailto:enr@telefilm.ca\"><\/a><a href=\"mailto:enr@telefilm.ca\">enr@telefilm.ca<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"template":"","categorie_programme":[229],"class_list":["post-181425","programmes","type-programmes","status-publish","hentry","categorie_programme-festivals-activities-cinemas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Industry Promotion Initiatives Program | Telefilm Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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