{"id":1790,"date":"2016-10-07T16:41:44","date_gmt":"2016-10-07T16:41:44","guid":{"rendered":"https:\/\/telefilm.ca\/etudes\/decouvrabilite-vers-un-cadre-de-reference-commun-volet-2-le-parcours-de-lauditoire"},"modified":"2026-06-15T11:52:10","modified_gmt":"2026-06-15T15:52:10","slug":"decouvrabilite-vers-un-cadre-de-reference-commun-volet-2-le-parcours-de-lauditoire","status":"publish","type":"etudes","link":"https:\/\/telefilm.ca\/fr\/etudes\/decouvrabilite-vers-un-cadre-de-reference-commun-volet-2-le-parcours-de-lauditoire","title":{"rendered":"D\u00e9couvrabilit\u00e9 : Vers un cadre de r\u00e9f\u00e9rence commun – Volet 2 : le parcours de l’auditoire"},"content":{"rendered":"

Contexte<\/strong> : Le deuxi\u00e8me volet du rapport D\u00e9couvrabilit\u00e9 : Vers un cadre de r\u00e9f\u00e9rence commun – le parcours de l’auditoire<\/em> examine plus en profondeur le concept de la d\u00e9couvrabilit\u00e9 telle qu’elle est v\u00e9cue par les auditoires canadiens. Dans le nouvel \u00e9cosyst\u00e8me de contenus, le processus de d\u00e9couvrabilit\u00e9 peut \u00eatre consid\u00e9r\u00e9 comme la cartographie des multiples points d\u2019entr\u00e9e emprunt\u00e9s par les auditoires pour acc\u00e9der au contenu, qu\u2019il s\u2019agisse de moyens traditionnels comme la t\u00e9l\u00e9diffusion ou des plus r\u00e9centes technologies et plateformes. Ces diff\u00e9rents points d\u2019entr\u00e9e \u00a0ont une influence directe sur les contenus choisis par les auditoires.<\/em> \u00a0En d\u00e9finitive, la question de l’acc\u00e8s est directement influenc\u00e9e par la fa\u00e7on dont les consommateurs partagent leurs d\u00e9couvertes, le pouvoir du bouche \u00e0 oreille repr\u00e9sentant la m\u00e9thode de d\u00e9couverte la plus populaire \u00e0 l’\u00e8re des m\u00e9dias sociaux.<\/p>\n

Financement de l’\u00e9tude<\/strong> : Cette \u00e9tude a \u00e9t\u00e9 financ\u00e9e par le Fonds des m\u00e9dias du Canada, l’Office national du film et T\u00e9l\u00e9film Canada, avec l’appui de CBC\/Radio-Canada et de l’Observateur des technologies m\u00e9dias.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Contexte : Le deuxi\u00e8me volet du rapport D\u00e9couvrabilit\u00e9 : Vers un cadre de r\u00e9f\u00e9rence commun – le parcours de l’auditoire examine plus en profondeur le concept de la d\u00e9couvrabilit\u00e9 telle qu’elle est v\u00e9cue par les auditoires canadiens. Dans le nouvel \u00e9cosyst\u00e8me de contenus, le processus de d\u00e9couvrabilit\u00e9 peut \u00eatre consid\u00e9r\u00e9 comme la cartographie des multiples […]<\/p>\n","protected":false},"featured_media":1794,"template":"","class_list":["post-1790","etudes","type-etudes","status-publish","has-post-thumbnail","hentry"],"acf":{"document":1792},"yoast_head":"\nD\u00e9couvrabilit\u00e9 : Vers un cadre de r\u00e9f\u00e9rence commun – Volet 2 : le parcours de l’auditoire | T\u00e9l\u00e9film Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/telefilm.ca\/fr\/etudes\/decouvrabilite-vers-un-cadre-de-reference-commun-volet-2-le-parcours-de-lauditoire\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvrabilit\u00e9 : Vers un cadre de r\u00e9f\u00e9rence commun – Volet 2 : le parcours de l’auditoire | T\u00e9l\u00e9film Canada\" \/>\n<meta property=\"og:description\" content=\"Contexte : Le deuxi\u00e8me volet du rapport D\u00e9couvrabilit\u00e9 : Vers un cadre de r\u00e9f\u00e9rence commun – le parcours de l’auditoire examine plus en profondeur le concept de la d\u00e9couvrabilit\u00e9 telle qu’elle est v\u00e9cue par les auditoires canadiens. Dans le nouvel \u00e9cosyst\u00e8me de contenus, le processus de d\u00e9couvrabilit\u00e9 peut \u00eatre consid\u00e9r\u00e9 comme la cartographie des multiples […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/telefilm.ca\/fr\/etudes\/decouvrabilite-vers-un-cadre-de-reference-commun-volet-2-le-parcours-de-lauditoire\" \/>\n<meta property=\"og:site_name\" content=\"T\u00e9l\u00e9film Canada\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TelefilmCanada\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T15:52:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/telefilm.ca\/wp-content\/uploads\/2022\/01\/decouvrabilite-parcours-de-auditoire-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"954\" \/>\n\t<meta property=\"og:image:height\" content=\"1235\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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