{"id":174106,"date":"2025-09-03T13:00:00","date_gmt":"2025-09-03T17:00:00","guid":{"rendered":"https:\/\/telefilm.ca\/?p=174106"},"modified":"2026-06-15T15:18:54","modified_gmt":"2026-06-15T19:18:54","slug":"study-on-moviegoing-in-canada-in-2024","status":"publish","type":"post","link":"https:\/\/telefilm.ca\/fr\/study-on-moviegoing-in-canada-in-2024","title":{"rendered":"\u00c9tude sur la fr\u00e9quentation des cin\u00e9mas au Canada en 2024"},"content":{"rendered":"<div class=\"editor-content\">\n<p class=\"wp-block-paragraph\">T\u00e9l\u00e9film Canada et l\u2019Association des cin\u00e9mas au Canada (MTAC) ont command\u00e9 \u00e0 ERm Research une \u00e9tude nationale pour explorer l\u2019\u00e9tat de la fr\u00e9quentation des salles de cin\u00e9ma au courant de l\u2019ann\u00e9e 2024 afin de mieux comprendre les habitudes des Canadiennes et des Canadiens et l\u2019attrait du visionnement en salle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette \u00e9tude, ERm Research explore les habitudes et les pr\u00e9f\u00e9rences des cin\u00e9philes canadiens. &nbsp;Il s\u2019agit de la derni\u00e8re d\u2019une s\u00e9rie d\u2019\u00e9tudes sur les cin\u00e9philes canadiens, dont la premi\u00e8re a \u00e9t\u00e9 r\u00e9alis\u00e9e en 2014, puis \u00e0 nouveau en 2019. Lorsque c\u2019est possible, des comparaisons sont \u00e9tablies afin de mieux comprendre l\u2019\u00e9volution de la consommation de films en salle et d\u2019\u00e9tablir certaines pr\u00e9visions pour l\u2019ann\u00e9e 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9tude quantitative en ligne a \u00e9t\u00e9 men\u00e9e du 8 au 20 avril 2025 aupr\u00e8s de 3 458 r\u00e9pondants, et a \u00e9t\u00e9 suivie de deux groupes de discussions r\u00e9unissant des cin\u00e9philes ayant diff\u00e9rents niveaux d\u2019int\u00e9r\u00eat.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quelques faits saillants :<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>62 % des Canadiens \u00e2g\u00e9s de 13 ans ou plus ont assist\u00e9 \u00e0 une s\u00e9ance de cin\u00e9ma en 2024, ce qui \u00e9quivaut \u00e0 1,6 billet achet\u00e9 par habitant.<\/li>\n\n\n\n<li>La consommation de billets par habitant est environ la moiti\u00e9 de celle de 2019 (3 billets par habitant) et en baisse de 2 billets depuis 2014 (3,6 billets par habitant).<\/li>\n\n\n\n<li>Les jeunes sont les plus grands acheteurs\u00a0: 85 % des Canadiens de moins de 35 ans sont all\u00e9s au cin\u00e9ma en 2024.<\/li>\n\n\n\n<li>Dans l\u2019ensemble, les cin\u00e9philes canadiens pr\u00e9voient d\u2019aller plus souvent au cin\u00e9ma en 2025. Les cin\u00e9philes de 18-34 ans se d\u00e9marquent et affichent l\u2019intention la plus forte d\u2019aller voir plus de films au cin\u00e9ma cette ann\u00e9e.<\/li>\n\n\n\n<li>La consommation des films est concentr\u00e9e\u00a0: les cin\u00e9philes assidus, soit ceux qui sont all\u00e9s au moins 10 fois au cin\u00e9ma au courant de l\u2019ann\u00e9e, repr\u00e9sentent 12 % des Canadiens et g\u00e9n\u00e8rent 49 % des entr\u00e9es.<\/li>\n\n\n\n<li>\u00a0Les genres qui sont les plus appr\u00e9ci\u00e9s sur grand \u00e9cran sont les films d\u2019action et d\u2019horreur.<\/li>\n\n\n\n<li>Le cin\u00e9ma a g\u00e9n\u00e9r\u00e9 plus de 2 milliards de dollars de d\u00e9penses suppl\u00e9mentaires en surplus des recettes-guichets\u00a0: les cin\u00e9philes appr\u00e9cient les commodit\u00e9s offertes par les salles qui rendent leur sortie plus sp\u00e9ciale.<\/li>\n\n\n\n<li>Les cin\u00e9philes occasionnels indiquent que des fen\u00eatres de pr\u00e9sentation en salles exclusives plus longues pourraient les inciter \u00e0 se rendre davantage au cin\u00e9ma. \u00a0<\/li>\n\n\n\n<li>Les cin\u00e9philes ne consid\u00e8rent plus automatiquement que les films projet\u00e9s en salle sont meilleurs. La perception selon laquelle les titres diffus\u00e9s directement en continu sont de moins bonne qualit\u00e9 a diminu\u00e9 de 30 points de pourcentage entre 2019 et 2024, passant de 50 % \u00e0 20 %.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9tude compl\u00e8te est\u00a0<a href=\"https:\/\/telefilm.ca\/fr\/etudes\/frequentation-des-cinemas-au-canada-en-2024\">disponible ici<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>T\u00e9l\u00e9film Canada et l\u2019Association des cin\u00e9mas au Canada (MTAC) ont command\u00e9 \u00e0 ERm Research une \u00e9tude nationale pour explorer l\u2019\u00e9tat de la fr\u00e9quentation des salles de cin\u00e9ma au courant de l\u2019ann\u00e9e 2024 afin de mieux comprendre les habitudes des Canadiennes et des Canadiens et l\u2019attrait du visionnement en salle. Dans cette \u00e9tude, ERm Research explore [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":174089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-174106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avis-industrie"],"acf":{"liens":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude sur la fr\u00e9quentation des cin\u00e9mas au Canada en 2024 | T\u00e9l\u00e9film Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/telefilm.ca\/fr\/study-on-moviegoing-in-canada-in-2024\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude sur la fr\u00e9quentation des cin\u00e9mas au Canada en 2024 | T\u00e9l\u00e9film Canada\" \/>\n<meta property=\"og:description\" content=\"T\u00e9l\u00e9film Canada et l\u2019Association des cin\u00e9mas au Canada (MTAC) ont command\u00e9 \u00e0 ERm Research une \u00e9tude nationale pour explorer l\u2019\u00e9tat de la fr\u00e9quentation des salles de cin\u00e9ma au courant de l\u2019ann\u00e9e 2024 afin de mieux comprendre les habitudes des Canadiennes et des Canadiens et l\u2019attrait du visionnement en salle. 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