{"id":193814,"date":"2026-10-06T10:51:43","date_gmt":"2026-10-06T14:51:43","guid":{"rendered":"https:\/\/telefilm.ca\/?p=193814"},"modified":"2026-10-06T11:05:28","modified_gmt":"2026-10-06T15:05:28","slug":"le-consortium-national-sur-les-donnees-dauditoire-lance-un-sondage-a-lindustrie","status":"publish","type":"post","link":"https:\/\/telefilm.ca\/fr\/le-consortium-national-sur-les-donnees-dauditoire-lance-un-sondage-a-lindustrie","title":{"rendered":"Le Consortium national sur les donn\u00e9es d&#8217;auditoire lance un sondage \u00e0 l&#8217;industrie"},"content":{"rendered":"<div class=\"editor-content\">\n<p class=\"has-lead-font-size wp-block-paragraph\"><strong>Le Consortium poursuit ses travaux afin de renforcer la connaissance des auditoires dans le secteur audiovisuel canadien<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Consortium national sur les donn\u00e9es d&#8217;auditoire, qui r\u00e9unit le Bureau de l\u2019\u00e9cran autochtone, CBC\/Radio-Canada, le Fonds des m\u00e9dias du Canada, l\u2019Office national du film du Canada et T\u00e9l\u00e9film Canada, amorce une nouvelle phase de ses travaux visant \u00e0 mieux comprendre les auditoires dans le secteur audiovisuel canadien et \u00e0 favoriser une approche plus concert\u00e9e en mati\u00e8re de donn\u00e9es et d\u2019information sur les auditoires.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette nouvelle phase, un sondage en ligne, men\u00e9 de fa\u00e7on ind\u00e9pendante par L\u00e9ger, permettra de recueillir de l\u2019information sur les pratiques actuelles en mati\u00e8re de donn\u00e9es d\u2019auditoire, les capacit\u00e9s organisationnelles ainsi que les outils et les sources disponibles. Le sondage permettra \u00e9galement de mieux comprendre les d\u00e9fis et les possibilit\u00e9s li\u00e9s \u00e0 l\u2019acc\u00e8s \u00e0 ces donn\u00e9es, \u00e0 leur analyse et \u00e0 leur utilisation.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 compter du 8 octobre, L\u00e9ger communiquera directement avec des professionnels et des organisations de l\u2019industrie audiovisuelle canadienne pour les inviter \u00e0 participer au sondage. Les personnes participantes proviendront notamment des secteurs de la production et de la cr\u00e9ation, de la distribution, de l\u2019exploitation et des festivals, ainsi que de la radiodiffusion et de la diffusion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis la <a href=\"https:\/\/telefilm.ca\/fr\/un-consortium-de-partenaires-nationaux-place-les-auditoires-au-coeur-de-ses-priorites\" target=\"_blank\" rel=\"noopener\">cr\u00e9ation<\/a> du Consortium en 2025, les organisations participantes ont \u00e9labor\u00e9 une vision et une mission communes et entrepris un premier inventaire des ressources, des outils de mesure et des pratiques internes en mati\u00e8re de donn\u00e9es d\u2019auditoire.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les auditoires occupent une place de plus en plus centrale dans la mani\u00e8re dont le secteur audiovisuel canadien envisage la cr\u00e9ation, la circulation et l\u2019impact des contenus canadiens, tant au pays qu\u2019\u00e0 l\u2019international. Des donn\u00e9es pertinentes et accessibles sur les auditoires peuvent aider les organisations \u00e0 mieux comprendre comment les publics d\u00e9couvrent les \u0153uvres et interagissent avec elles, \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es et \u00e0 mieux s\u2019adapter \u00e0 un environnement m\u00e9diatique en constante \u00e9volution.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9sultats du sondage contribueront \u00e0 ce que les futurs travaux du Consortium soient \u00e9clair\u00e9s par les exp\u00e9riences et les r\u00e9alit\u00e9s des organisations du secteur audiovisuel canadien en mati\u00e8re de donn\u00e9es sur les auditoires.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Consortium pr\u00e9voit communiquer les principaux constats issus de ces travaux et faire le point sur ses progr\u00e8s et ses prochaines \u00e9tapes aupr\u00e8s de l\u2019industrie au d\u00e9but de 2027.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 PROPOS DU CONSORTIUM NATIONAL SUR LES DONN\u00c9ES D\u2019AUDITOIRE<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Consortium national sur les donn\u00e9es d\u2019auditoire est une initiative collaborative du Bureau de l\u2019\u00e9cran autochtone, de CBC\/Radio-Canada, du Fonds des m\u00e9dias du Canada, de l\u2019Office national du film du Canada et de T\u00e9l\u00e9film Canada. Cr\u00e9\u00e9 en 2025, il vise \u00e0 renforcer la connaissance des auditoires dans le secteur audiovisuel canadien et \u00e0 favoriser une approche plus concert\u00e9e en mati\u00e8re de donn\u00e9es et d\u2019information.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201330\u2013&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contacts m\u00e9dias<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Virginie Pichet<br><\/strong>Gestionnaire, communications externes,\u00a0T\u00e9l\u00e9film Canada\u00a0<br><a href=\"mailto:virginie.pichet@telefilm.ca\">virginie.pichet@telefilm.ca<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jean-Fran\u00e7ois D. O\u2019Bomsawin<\/strong>&nbsp;<br>Directeur des communications et des initiatives francophones, Bureau de l\u2019\u00e9cran autochtone&nbsp;<br><a href=\"mailto:jfobomsawin@iso-bea.ca\" target=\"_blank\" rel=\"noopener\">jfobomsawin@iso-bea.ca<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Emma Iannetta<\/strong>&nbsp;<br>Premi\u00e8re sp\u00e9cialiste, Relations m\u00e9dias et Affaires publiques, CBC\/Radio-Canada&nbsp;<br><a href=\"mailto:emma.iannetta@radio-canada.ca\" target=\"_blank\" rel=\"noopener\">emma.iannetta@radio-canada.ca<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Maxime Ruel<\/strong>&nbsp;<br>Chef principal, Communications, FMC&nbsp;<br><a href=\"mailto:mruel@cmf-fmc.ca\">mruel@cmf-fmc.ca<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Magalie Boutin<\/strong>&nbsp;<br>Directrice des communications &#8211; relations publiques et culturelles, Office national du film du Canada&nbsp;<br><a href=\"mailto:m.boutin@nfb.ca\" target=\"_blank\" rel=\"noopener\">m.boutin@nfb.ca<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le Consortium poursuit ses travaux afin de renforcer la connaissance des auditoires dans le secteur audiovisuel canadien&nbsp; Le Consortium national sur les donn\u00e9es d&#8217;auditoire, qui r\u00e9unit le Bureau de l\u2019\u00e9cran autochtone, CBC\/Radio-Canada, le Fonds des m\u00e9dias du Canada, l\u2019Office national du film du Canada et T\u00e9l\u00e9film Canada, amorce une nouvelle phase de ses travaux visant [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":193822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-193814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avis-industrie"],"acf":{"liens":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Consortium national sur les donn\u00e9es d&#039;auditoire lance un sondage \u00e0 l&#039;industrie | T\u00e9l\u00e9film Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/telefilm.ca\/fr\/le-consortium-national-sur-les-donnees-dauditoire-lance-un-sondage-a-lindustrie\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" 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