Discoverability: Towards a Common Frame of Reference – Part 1

Context Summary: This report provides a framework for the concept of content discoverability and the multifaceted connotations the term implies. Discoverability weaves its way between audience and content in a set of complex interactions consisting of marketing initiatives and strategies, but also public policies, commercial dealings, rapidly mutating business models, innovative technologies, and consumers with their ever-changing habits.

Research Firm: The Canada Media Fund, the National Film Board, Telefilm Canada and CBC/Radio-Canada collaborated to produce the study as four Canadian cultural institutions that are particularly concerned with the viability of Canada’s audiovisual industry as well as with the development and promotion of Canadian productions.