2024 Canadian Moviegoing

Summary: A study to explore the current state of moviegoing in Canada. This is the latest in a series of Canadian moviegoer studies, the first of which was fielded in 2014, then again in 2019. When applicable, comparisons are made to these earlier waves, highlighting key shifts and changes over time.

Research Firm: ERm Research, commissioned by MTAC and Telefilm Canada.

Key words: State of Canadian Moviegoing, film consumption in Canada, Canadian moviegoers, Canadian cultural economy, film consumption patterns, attendance patterns, moviegoer demographics, impact of theatrical windows