2022 State of Canadian Moviegoing

Context summary: ERm Research was commissioned by ShowCanada to collect insights on the current state of moviegoing. Employing an online study among a nationally representative sample in both English and French, ERm set out to provide a snapshot of the state of moviegoing. This included understanding changes in moviegoing habits, the value of seeing a movie at home versus in a theatre, the factors that determine theatre worthiness, the importance of movie theatre amenities and interesting subscription models.

Research Firm: Published by ERm Research in collaboration with the Movie Theatre Association of Canada and Telefilm Canada.