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Comprised of some 200 passionate professionals, we support the dynamic companies and creative talent behind Canadian content, always with an eye to equity, inclusion and sustainability.
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We Finance and Support

We support diverse talent and creators at all stages of a feature film, from development, to production and post-production, to marketing to audiences both at home and abroad.
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We are the talent behind the talent. Through our promotional initiatives and partnerships with key players around the world, we propel Canadian storytelling to new heights.
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As a Partner of Choice, Telefilm brings together industry key players to foster the creation of content and the promotion of Canadian talent.
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Home / We Partner / Studies / Audiences in Canada: Trend Report

Audiences in Canada: Trend Report

Context Summary: In a context of rapidly changing audience behaviour, Telefilm seeks to provide market intelligence to industry stakeholders regarding Canadian consumption of media content. This report provides a summary of the audience data and trends that Telefilm has been measuring since 2012.

Research Firm: Nielsen Media Research was retained to conduct the 2016 study.

Study Funding: It received financial support from the Canada Media Fund, the Ontario Media Development Corporation, Creative BC and the Société de développement des entreprises culturelles.