Being Counted: Canadian Race-based Audience Survey 

The Being Counted: Canadian Race-based Audience Survey definitively answers the question of whether Black Canadians consume Canadian content and so much more. This ambitious and pioneering survey launched by the Black Screen Office (BSO) interrogates the content consumption habits of other racialized groups revealing hitherto unknown perceptions and values of Canadian racialized communities with respect to content consumption. The data resulting from this survey will serve as an essential tool for the Canadian media industry as it makes strides toward real inclusivity. It was supported by : Telefilm Canada, CBC/Radio Canada, Bell Media, Corus Entertainment, Inspirit Foundation, Creative BC, Interpublic Group and Canada Media Fund.