Canadian Movie Consumption – Exploring the Health of Feature Film in Canada

Context: This study provides an understanding of overall consumption patterns, media sources used by audiences, their decision-making process, genre preferences, barriers to watching more movies, and their theatrical moviegoing habits, as well as perceptions of Canadian content. The study was fielded from September 17 to October 2, 2023, among 2,200 qualified feature film consumers in Canada.

Research firm: ERm Research, commissioned by Telefilm Canada

Keywords: Film consumption patterns, movie viewing, movie genre preferences in Canada, theatrical moviegoing habits, movie audience demographics study, feature film audience research, film consumer behavior research, Canadian movie preferences survey