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Study of audiovisual content consumption habits and the expectations and perceptions of the canadian public

Context Summary:  Canadian audiences are evolving, particularly the younger segments of the population. It is increasingly important for our industry’s stakeholders to remain aware of the ways in which Canadian consumption of media content is changing and to closely monitor trends in order to best reach audiences.

Research Firm: Prepared by Léger

Study funding: This research was funded by Telefilm Canada