Research
Discover our most recent studies on some of the industry’s most pressing topics.
Study of audiovisual content consumption habits and the expectations and perceptions of the canadian public
Context Summary: Canadian audiences are evolving, particularly the younger segments of the population. It is increasingly important for our industry’s stakeholders to remain aware of the ways in which Canadian consumption of media content is changing and to closely monitor trends in order to best reach audiences.
Research Firm: Prepared by Léger
Study...
Thanks COVID! 15 lessons for Film Distribution from the First Wave
Context Summary: The study covers lessons learned from over 50 feature films, from around the world, that had to pivot from a planned theatrical to a digital release of some sort between March and September 2020 because of COVID-19. This research was funded by Telefilm Canada and undertaken by digital...
2019 Canadian Moviegoing
Context Summary: This is a follow-up to the 2015 Study, also available on this website. This research offers an in-depth understanding of Canadians’ moviegoing and film consumption habits. It provides pertinent business intelligence on film attendance in cinemas, as well as reasons why people are watching movies at home. The...
Profile 2019 – Economic Report on the screen-based media production industry in Canada 2019
The critical report provides an analysis of economic activity in Canada’s screen-based production sector during the period April 1, 2018 to March 31, 2019. It also provides comprehensive reviews of the historical trends in production activity between fiscal years 2009/10 to 2018/19.
Making Sense of the Media Distribution Multiverse: Paths to Consumers, Key Concepts and Definitions
Context: This guide presents a series of tables that map the main channels through which video, audio and interactive works can be distributed (in other words, the technical means to reproduce and transmit content to consumers). Find printable and ready-to-assemble tables here.
Research firm: prepared by ROBIC,...
On-Screen protocols & Pathways: A Media Production Guide
Context: Commissioned by imagineNATIVE, this highly-anticipated guide provides cultural principles, key findings from a national consultation process, and best practices for filmmakers, production companies, and funders who are telling Indigenous stories onscreen. Above all, this document highlights the importance of engaging Indigenous artists, and communities, as collaborative partners when telling Indigenous stories.
Research firm: This...
Exploring the Phenomenon of Creative Hubs
Context: In the context of the Creative Canada Policy to support the creative industries, one initiative is to invest in cultural spaces dedicated to "artists, cultural entrepreneurs and organizations" that are conducive to development and collaboration. According to this policy, such places are called creative...
Case study – Economic impact of Indian Horse Report
Context: This case study, featuring Indian Horse, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact of our creative industries.
Research firm: MNP was...
Blockchain technology and the Canadian media industry
Context: Blockchains are an innovation whose potential impact on the way companies create, transfer, and store value generates interest and enthusiasm, while simultaneously raising questions and doubts. This document proposes some areas to consider and some answers to questions such as: what is a blockchain? How might this technology help...
CMPA – The Hummingbird Project Economic Impacts Report
Context: This case study, featuring The Hummingbird Project, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact of our creative industries.
Research...
Profile 2018 – Economic Report on the Screen-based Media Production Industry in Canada
Context Summary: The report provides an analysis of economic activity in Canada’s screen-based production industry during the period April 1, 2017 to March 31, 2018. It also provides comprehensive reviews of the historical trends in production activity between fiscal years 2008/09 to 2017/18.
Research Firm: Profile 2018 is published by the Canadian Media...
Focus on Features – The Future of Filmmaking in Ontario
Context: This study explores building and sustaining feature film production in the Canadian-owned, Ontario-based film industry. By delving into the career paths of established filmmakers, and the obstacles facing emerging filmmakers, the study attempts to lay the groundwork for establishing some potential practices for growing the next generation of successful filmmakers.
The...
Canadian Audience Report – Focus on linguistic minority communities in Canada
Context: This report focuses on official language minority communities (OLMC) in Canada. Highlights include the audiences most interested in the content produced by OLMC members, particularly highly engaged market segments – the Curious and the Belonging. Furthermore, insights on how to better connect with viewers will serve as a basis...
Hot Docs! 2018 Documentary Audience Research
Context: Empowering documentary filmmakers with the necessary research to find and engage their audiences in this constantly transforming marketplace is the focus of this new, informative research that is a follow-up to their 2014 Learning From Documentary Audiences: A Market Research Study. This research is more expansive in scope and...
Case Study- Economic Impacts of Maudie
Context: This case study, featuring Maudie, a Canadian biopics, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact of...