Research

Context: This report focuses on official language minority communities (OLMC) in Canada. Highlights include the audiences most interested in the content produced by OLMC members, particularly highly engaged market segments – the Curious and the Belonging. Furthermore, insights on how to better connect with viewers will serve as a basis...

Context: Empowering documentary filmmakers with the necessary research to find and engage their audiences in this constantly transforming marketplace is the focus of this new, informative research that is a follow-up to their 2014 Learning From Documentary Audiences: A Market Research Study. This research is more expansive in scope and...

Context: This case study, featuring Maudie, a Canadian biopics, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact of...

Context: Created by Women in View, MediaPLUS+ is for people working in every part of the media who believe change is imperative, and who want to be part of that change. This booklet is designed to open up the discussion, to help all of us “nudge” each other, along the entire...

Context Summary: The Profile, Economic Report on the Screen-based Media Production Industry in Canada, is an annual economic report on the screen-based production industry in Canada. It provides a snapshot of Canada’s three main production segments: Canadian production (which includes Canadian television and theatrical production), Foreign Location and Service Production,...

Context: This case study, featuring Pyewacket a Canadian horror film, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact...

This report provides an overview of film and television consumption habits on a variety of screens and platforms; measures engagement with Canadian content; and identifies opportunities to connect with audiences, particularly with the Curious and Belonging market segments.

This study serves to identify key trends; clarify challenges and opportunities to increase foreign sales; and makes recommendations to ensure that Canadian initiatives are competitive.

This study serves to identify key trends; clarify challenges and opportunities to increase foreign sales; and makes recommendations to ensure that Canadian initiatives are competitive.

Profile provides a snapshot of Canada’s three main production segments: Canadian production, Foreign Location and Service Production, and Broadcaster In-House production. In addition, Profile features top-line numbers on convergent digital media production.

The term “impact producing” describes a new space in documentary filmmaking that combines distribution, community outreach and audience engagement into a formalized coordinated “impact campaign.” The past decade has seen the emergence of impact producing, particularly in the United States and United Kingdom. In these jurisdictions, the practice is professionalized and an ecosystem exists that includes foundations and not-for-profits, as well as documentary filmmakers, impact producers and distributors. This report examines the innovative approaches and tools developed. The study identifies a number of best practices in assessing the impact of Canadian documentaries. Please note the study and tool kit.

WOMEN & LEADERSHIP: A Study of Gender Parity and Diversity in Canada’s Screen Industries is a study that provides an overview of the complexity of challenges women face; and a comprehensive global survey of solutions undertaken by various agencies to combat these challenges. The report covers initiatives, programs, policies, and legislation in various jurisdictions that may have moved the dial for gender parity. The study also undertook its independent research via a survey, and interviews. The goal of this study is to provide stakeholders with the tools to better understand and address the gender disparity in the screen industries.

In a context of rapidly changing audience behaviour, Telefilm Canada seeks to provide market intelligence to industry stakeholders regarding Canadian consumption of media content. This report provides a summary of key audience data and trends discovered through the survey and focus group discussions. Furthermore, two key segments “Belonging” and “Curious” have been identified as particularly promising for Canadian content.

The second part the report Discoverability: Toward a Common Frame of Reference Part Two: The Audience Journey strives to explore discoverability through the eyes of the Canadian audience in greater depth. In the new content ecosystem, the discoverability process can be seen as a journey the audience embarks on. Discovery, choice and access each play a different role in this journey.