Research

Discover our most recent studies on some of the industry’s most pressing topics.

Profile 2021 – Economic Report on the screen-based media production industry in Canada

Context summary: The 25th edition of the report provides an analysis of economic activity in Canada’s screen-based media production industry during the period April 1, 2020 to March 31, 2021. It also provides comprehensive reviews of the historical trends in production activity between fiscal years 2011/12 to 2020/21.

Research Firm: Published...

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Being Seen: Directives for Creating Authentic and Inclusive Content

Context Summary: The study spoke to underrepresented Canadians about what authenticity means to them in order to provide guidance to the Canadian screen sector to help improve the quality and volume of authentic and representative content, and to reduce the burden of difficult conversations.

Research Firm: Published by the Black Screen...

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Building Inclusive Networks in the Film and Television Industry

Context Summary: The study looked to fill a gap in the existing literature and in our knowledge on the subject of systemic racism in the screen industries. While most studies about diversity and inclusion in the industry examine the...

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Canadian content and independent cinemas

Context Summary: ERM Research conducted roundtables to examine the independent theatre landscape, both pre- and post-pandemic and what Telefilm can do to help assist exhibitors as they move towards reopening. This initiative also explores the challenges associated with playing...

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Understanding Inclusive Business Practices Amongst Canadian Producers

Context Summary: Spearheaded by the Independent Media Producers Association of Creative Talent in response to the need for a fair, just, equitable and representative Canadian...

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Profile 2020 – Economic Report on the screen-based media production industry in Canada

Context Summary: Profile 2020 marks the 24th edition of the annual economic report prepared by CMPA and its project partners over the years.
The report provides an analysis of economic activity in Canada’s screen-based media production industry during...

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Study of audiovisual content consumption habits and the expectations and perceptions of the canadian public

Context Summary:  Canadian audiences are evolving, particularly the younger segments of the population. It is increasingly important for our industry’s stakeholders to remain aware of the ways in which Canadian consumption of media content is changing and to closely monitor trends in order to best reach audiences.

Research Firm: Prepared by Léger

Study...

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Thanks COVID! 15 lessons for Film Distribution from the First Wave

Context Summary: The study covers lessons learned from over 50 feature films, from around the world, that had to pivot from a planned theatrical to a digital release of some sort between March and September 2020 because of COVID-19.  This research was funded by Telefilm Canada and undertaken by digital...

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2019 Canadian Moviegoing

Context Summary: This is a follow-up to the 2015 Study, also available on this website.  This research offers an in-depth understanding of Canadians’ moviegoing and film consumption habits. It provides pertinent business intelligence on film attendance in cinemas, as well as reasons why people are watching movies at home.  The...

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Profile 2019 – Economic Report on the screen-based media production industry in Canada 2019

The critical report provides an analysis of economic activity in Canada’s screen-based production sector during the period April 1, 2018 to March 31, 2019. It also provides comprehensive reviews of the historical trends in production activity between fiscal years 2009/10 to 2018/19.

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Making Sense of the Media Distribution Multiverse: Paths to Consumers, Key Concepts and Definitions

Context: This guide presents a series of tables that map the main channels through which video, audio and interactive works can be distributed (in other words, the technical means to reproduce and transmit content to consumers). Find printable and ready-to-assemble tables here.

Research firm: prepared by ROBIC,...

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On-Screen protocols & Pathways: A Media Production Guide

Context: Commissioned by imagineNATIVE, this highly-anticipated guide provides cultural principles, key findings from a national consultation process, and best practices for filmmakers, production companies, and funders who are telling Indigenous stories onscreen. Above all, this document highlights the importance of engaging Indigenous artists, and communities, as collaborative partners when telling Indigenous stories.

Research firm: This...

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Exploring the Phenomenon of Creative Hubs

Context: In the context of the Creative Canada Policy to support the creative industries, one initiative is to invest in cultural spaces dedicated to "artists, cultural entrepreneurs and organizations" that are conducive to development and collaboration. According to this policy, such places are called creative...

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Case study – Economic impact of Indian Horse Report

Context: This case study, featuring Indian Horse, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact of our creative industries.

Research firm: MNP was...

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Blockchain technology and the Canadian media industry

Context: Blockchains are an innovation whose potential impact on the way companies create, transfer, and store value generates interest and enthusiasm, while simultaneously raising questions and doubts. This document proposes some areas to consider and some answers to questions such as: what is a blockchain? How might this technology help...

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