Research

Context: Commissioned by imagineNATIVE, this highly-anticipated guide provides cultural principles, key findings from a national consultation process, and best practices for filmmakers, production companies, and funders who are telling Indigenous stories onscreen. Above all, this document highlights the importance of engaging Indigenous artists, and communities, as collaborative partners when telling Indigenous stories.

Research firm: This...

Context: This case study, featuring Indian Horse, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact of our creative industries.

Research firm: MNP was...

Context: Blockchains are an innovation whose potential impact on the way companies create, transfer, and store value generates interest and enthusiasm, while simultaneously raising questions and doubts. This document proposes some areas to consider and some answers to questions such as: what is a blockchain? How might this technology help...

Context: This case study, featuring The Hummingbird Project, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact of our creative industries.

Research...

Context Summary: The report provides an analysis of economic activity in Canada’s screen-based production industry during the period April 1, 2017 to March 31, 2018. It also provides comprehensive reviews of the historical trends in production activity between fiscal years 2008/09 to 2017/18.

Research Firm: Profile 2018 is published by the Canadian Media...

Context: This study explores building and sustaining feature film production in the Canadian-owned, Ontario-based film industry. By delving into the career paths of established filmmakers, and the obstacles facing emerging filmmakers, the study attempts to lay the groundwork for establishing some potential practices for growing the next generation of successful filmmakers.

The...

Context: This report focuses on official language minority communities (OLMC) in Canada. Highlights include the audiences most interested in the content produced by OLMC members, particularly highly engaged market segments – the Curious and the Belonging. Furthermore, insights on how to better connect with viewers will serve as a basis...

Context: Empowering documentary filmmakers with the necessary research to find and engage their audiences in this constantly transforming marketplace is the focus of this new, informative research that is a follow-up to their 2014 Learning From Documentary Audiences: A Market Research Study. This research is more expansive in scope and...

Context: This case study, featuring Maudie, a Canadian biopics, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact of...

Context: Created by Women in View, MediaPLUS+ is for people working in every part of the media who believe change is imperative, and who want to be part of that change. This booklet is designed to open up the discussion, to help all of us “nudge” each other, along the entire...

Context Summary: The Profile, Economic Report on the Screen-based Media Production Industry in Canada, is an annual economic report on the screen-based production industry in Canada. It provides a snapshot of Canada’s three main production segments: Canadian production (which includes Canadian television and theatrical production), Foreign Location and Service Production,...

Context: This case study, featuring Pyewacket a Canadian horror film, was prepared to better understand and demonstrate the economic impacts a film production can have on local economies. Production-related spending generates gross domestic product, federal and provincial tax revenues and full time equivalent positions, in addition to the cultural impact...

This report provides an overview of film and television consumption habits on a variety of screens and platforms; measures engagement with Canadian content; and identifies opportunities to connect with audiences, particularly with the Curious and Belonging market segments.