Audiences in Canada: Trend Report
Context Summary: In a context of rapidly changing audience behaviour, Telefilm seeks to provide market intelligence to industry stakeholders regarding Canadian consumption of media content. This report provides a summary of the audience data and trends that Telefilm has been measuring since 2012.
Research Firm: Nielsen Media Research was retained to conduct the 2016 study.
Study Funding: It received financial support from the Canada Media Fund, the Ontario Media Development Corporation, Creative BC and the Société de développement des entreprises culturelles.