Canadian Audience Report – Focus on linguistic minority communities in Canada
Context: This report focuses on official language minority communities (OLMC) in Canada. Highlights include the audiences most interested in the content produced by OLMC members, particularly highly engaged market segments – the Curious and the Belonging. Furthermore, insights on how to better connect with viewers will serve as a basis for the OLMC in the creation of their Discoverability strategy going forward.
Research firm: The research firm used was Nielsen.
Study funding: The report was done with funding support from the Canada Media Fund and in association with the Alliance des producteurs francophones du Canada and the English Language Arts Network of Quebec.