Case Study on Marketing, Distribution and Audience Engagement Using Digital Channels – Cast No Shadow

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Context Summary: Telefilm’s Micro-Budget Production Program, provides funds for movies that have a total maximum budget of $250,000 and aims to stimulate the use of new digital distribution platforms by emerging filmmakers.

Based on films produced through the micro-budget program, case studies have been prepared to highlight key insights and recommendations for emerging filmmakers. This includes marketing strategy analysis and how to successfully integrate online promotion and placement to engage fans.

For the first iteration of this analysis, the films Cast No Shadow, The Editor and A Film de Chasse de Filles were profiled.