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Hot Docs! 2018 Documentary Audience Research

Context: Empowering documentary filmmakers with the necessary research to find and engage their audiences in this constantly transforming marketplace is the focus of this new, informative research that is a follow-up to their 2014 Learning From Documentary Audiences: A Market Research Study. This research is more expansive in scope and looks at the changing consumption habits of audiences, as well as the changing media landscape where impact documentaries drive audience engagement campaigns and propel the popularity of documentaries even further. Take a read and learn how audiences have adjusted to market, industry and cultural changes. This research continues the story of documentary viewing in Canada and provides more insight into our understanding of the Canadian audience.

Research firm: Prepared by Leger on behalf of Hot Docs Canadian International Documentary Festival

Study funding: This study was financially supported by Ontario Creates, Telefilm Canada and the National Film Board of Canada.