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Thanks COVID! 15 lessons for Film Distribution from the First Wave

Context Summary: The study covers lessons learned from over 50 feature films, from around the world, that had to pivot from a planned theatrical to a digital release of some sort between March and September 2020 because of COVID-19.  This research was funded by Telefilm Canada and undertaken by digital strategist Annelise Larson.

These lessons demonstrate how agile the industry can be –  creating new and unexpected opportunities for some who were nimble enough to take advantage of this extraordinary time.

A summary of the study is available here and the presentation video is available here.

Research Firm: prepared by 

Study funding: This research was funded by Telefilm Canada