The Power of Canadian Film: Youth Film Consumption and Engagement

Context Summary: The study was conducted in October 2022 and surveyed 600 high school students (ages 14-19) and 125 K-12 teachers across Canada to evaluate the impact of Canadian film among young people, their general awareness levels of Canadian content, as well as usage of Canadian content by teachers within the classroom. 

This study demonstrates that Canadian films shown in class positively impact students’ cultural pride, tolerance, understanding, and engagement with diverse content and discussions. Adds Jack Blum, co-founder of REEL CANADA, “With this comes a greater sense of identity, especially when specific Canadian experiences, such as those of immigrants and Indigenous individuals, are highlighted and explored.” 

The lack of awareness has proven to be the biggest hurdle in harnessing the power of Canadian film among young people at scale. However, findings revealed that the rise of social media hasn’t detracted from the influence of TV and film for today’s teens. Students still heavily consume traditional forms of media, with 1 in 2 indicating that watching movies and TV is one of their favourite pastimes. 

Research Firm: Research commissioned by REEL CANADA, a non-profit organization dedicated to presenting Canadian films in schools (in partnership with Telefilm Canada, Ontario Creates, and Creative BC) and conducted by VICE Media Group.