Thanks COVID! 15 lessons for Film Distribution from the First Wave
Context Summary: The study covers lessons learned from over 50 feature films, from around the world, that had to pivot from a planned theatrical to a digital release of some sort between March and September 2020 because of COVID-19. This research was funded by Telefilm Canada and undertaken by digital strategist Annelise Larson.
These lessons demonstrate how agile the industry can be – creating new and unexpected opportunities for some who were nimble enough to take advantage of this extraordinary time.
Study funding: This research was funded by Telefilm Canada