Skip Navigation Links

Promotion Program – Industry Initiatives Stream


Activity type

Activities that showcase and/or stimulate demand for Canadian content and talent that were previously supported by the Promotion Program


Canadian organizations



Program overview

The Promotion Program’s Industry Initiatives Stream provides funding to activities that stimulate demand for Canadian content. Activities include:

  • National award ceremonies for film, television or digital media 
  • Alternative distribution networks 
  • Conferences, panels and networking events 
  • Training activities 

Who can apply

Canadian-controlled corporations who: 

  • Have their head office in Canada. 
  • Work in the film, television or digital media sectors. 

Activities must have:

  • Received funding under the Promotion Program signed between April 1, 2020 and March 31, 2023.
  • Had at least two (2) editions financed by Telefilm. 
  • Meet the additional eligibility criteria specific to each type of activity.

Information about the program


Please review the documents for full program details and eligibility criteria.

Key dates

IT support is only available on business days until 5:00 pm EST

For activities with a start date between October 1, 2024, and March 31, 2025
June 03, 2024
8:00 AM EDT
June 20, 2024
11:59 PM EDT
For activities with a start date between April 1, 2025, and September 30, 2025
November 04, 2024
8:00 AM EST
November 21, 2024
11:59 PM EST

Latest updates

Get the latest program updates straight to your inbox.

May 8, 2024

New version of the following documents are now available:
  • Guidelines
  • Essential Information Guide
  • Application Form Preview
  • Activity Proposal

November 21, 2023

‘Affidavit – Activity at Final Costs’ form has been replaced.

The ‘Declaration – Final Costs’ form is now available.

Apply for funding

Please read our How to apply page for more information on the application process.

Applications must be submitted through Dialogue.

Application Documents




Business Policies

Past Guidelines


Atlantic and Ontario Region

Quebec and Canadian Francophonie

Sophie Therrien

Phone: 438-469-1263
Toll free: 1-800-567-0890

Pacific, Prairies, and the Northwest Territories

Barbara Chirinos

Phone: 604-376-1046
Toll free: 1-800-567-0890

For any question regarding enrolment: