Promotion Program – Industry Initiatives Stream
This program is no longer being offered. The information below is for final reporting and reference purposes only.
For our current initiative funding programs, please see the Industry Promotion Initiatives Program page and the Career Development Initiatives Program page.
Summary
| Activity type | Activities that showcase and/or stimulate demand for Canadian content and talent that were previously supported by the Promotion Program |
| Applicants | Canadian organizations |
| Submission | Dialogue |
Program overview
The Promotion Program’s Industry Initiatives Stream provides funding to activities that stimulate demand for Canadian content. Activities include:
- National award ceremonies for film, television or digital media
- Alternative distribution networks
- Conferences, panels and networking events
- Training activities
Who can apply
Canadian-controlled corporations who:
- Have their head office in Canada.
- Work in the film, television or digital media sectors.
Activities must have:
- Received funding under the Promotion Program signed between April 1, 2022, and March 31, 2025
- Had at least two (2) editions financed by Telefilm
- Meet the additional eligibility criteria specific to each type of activity
Guidelines and Important Documents
Please review the documents for full program details and eligibility criteria.
As of May 15, 2025
As of May 15, 2025
As of April 7, 2022
Key dates
IT support is only available on business days until 5:00 pm EST.
| This program is no longer being offered. |
Opening |
Closing |
Latest updates
Get the latest program updates straight to your inbox.
January 12, 2026
Update of the following document:
- Accounting and Reporting Requirements – Industry Promotion (2025)
September 17, 2025
The following documents have been updated:
- Declaration – Final Costs
May 15, 2025
With the reopening of the program for the 2025 – 2026 fiscal year, updated versions of the following documents are now available:
- Guidelines
- Essential Information Guide
- Budget and Final Cost Report Template
- Activity Proposal
Application Documents
At application
Forms
Templates
At final reporting
Forms
Business policies
Past guidelines
May 8, 2024 to May 15, 2025
May 8, 2024 to May 15, 2025
May 2, 2023 to May 8, 2024
May 2, 2023 to May 8, 2024
April 7, 2022 to May 1st, 2023
April 7, 2022 to May 1st, 2023
August 6, 2021 to April 6, 2022
August 6, 2021 to April 6, 2022
Contact Us
Please read the guidelines and all supporting documents carefully prior to your enquiry.
| For questions regarding eligibility and how to apply | Phone: 438-806-4865 Toll free: 1-800-567-0890 Email: coordination@telefilm.ca |
| Atlantic Region, Ontario, and Canadian Francophonie | Alison Zimmer Phone: 902-334-1369 Toll free: 1-800-567-0890 Email: alison.zimmer@telefilm.ca Quebec Sophie Therrien Phone: 438-469-1263 Toll free: 1-800-567-0890 Email: Sophie.Therrien@telefilm.ca |
| Western Region and Northern Territories | Kim Hsu Guise Phone: 778-309-1779 Toll free: 1-800-567-0890 Email: kimhsu.guise@telefilm.ca |
| For any questions regarding enrolment | Email: enr@telefilm.ca |