Promotion Program – Industry Initiatives Stream
Summary
Activity type
Activities that showcase and/or stimulate demand for Canadian content and talent that were previously supported by the Promotion Program
Applicant
Canadian organizations
Submission
Dialogue
On this page
Program overview
The Promotion Program’s Industry Initiatives Stream provides funding to activities that stimulate demand for Canadian content. Activities include:
- National award ceremonies for film, television or digital media
- Alternative distribution networks
- Conferences, panels and networking events
- Training activities
Who can apply
Canadian-controlled corporations who:
- Have their head office in Canada.
- Work in the film, television or digital media sectors.
Activities must have:
- Received funding under the Promotion Program signed between April 1, 2022, and March 31, 2025
- Had at least two (2) editions financed by Telefilm
- Meet the additional eligibility criteria specific to each type of activity
Guidelines and Important Documents
Please review the documents for full program details and eligibility criteria.
Key dates
IT support is only available on business days until 5:00 pm EST.
| For activities with a start date between October 1, 2025, and March 31, 2026 |
Opening June 02, 2025 8:00 AM EDT |
Closing June 20, 2025 11:59 PM EDT |
| For activities with a start date between April 1, 2026 and September 30, 2026 |
Opening November 03, 2025 8:00 AM EST |
Closing November 24, 2025 11:59 PM EST |
Latest updates
Get the latest program updates straight to your inbox.
May 15, 2025
With the reopening of the program for the 2025 – 2026 fiscal year, updated versions of the following documents are now available:
- Guidelines
- Essential Information Guide
- Budget and Final Cost Report Template
- Activity Proposal
At application
Forms
Templates
At final reporting
Forms
Business policies
Past guidelines
Contact
For questions regarding eligibility and how to apply
Phone: 438-806-4865
Toll free: 1-800-567-0890
Email: coordination@telefilm.ca
Atlantic Region, Ontario, and Canadian Francophonie
Alison Zimmer
Phone: 902-334-1369
Toll free: 1-800-567-0890
Email: alison.zimmer@telefilm.ca
Quebec
Sophie Therrien
Phone: 438-469-1263
Toll free: 1-800-567-0890
Email: Sophie.Therrien@telefilm.ca
Western Region and Northern Territories
KimHsu Guise
Phone: 778-309-1779
Toll free: 1-800-567-0890
Email: kimhsu.guise@telefilm.ca
For any questions regarding enrolment
Email: enr@telefilm.ca