Promotion Program – General Admission Stream

The Promotion Program’s General Admission Stream is designed to provide streamlined funding to small and emerging film festivals across the country that stimulate audience demand for Canadian content. 

This Stream also aims to support a balanced portfolio of festivals in terms of regional representation and type of festival (including, for example, festivals whose main mandate is to showcase and promote works of creators from underrepresented groups who have not historically had equitable access to industry opportunities).

Who can apply

Canadian organizations seeking financial support for small or emerging film festivals. 

Overview of eligibility requirements

All applicants must meet the following criteria: 

  • be a Canadian-controlled company operating in the film, television or digital media sectors 
  • have their head office in Canada and operate in Canada 

Festivals applying for funding must meet the following criteria: 

  • be aimed at the general public 
  • have a duration of 2 consecutive days or more 
  • include a minimum of 10% Canadian works in their programming 
  • have been held at least once in their current format in the previous year or, if last year’s edition was cancelled or held in a different format due to the COVID-19 Pandemic, in the last two (2) years 
  • their previous edition must have included a minimum of 10% of Canadian works in its programming 

Festivals must comply with all applicable municipal, provincial and federal public health measures to protect the health and safety of participants, contributors, employees and other organizers, where applicable. 

For full eligibility criteria, see the guidelines below. 

Latest updates

May 4, 2021

General Admission Stream guidelines are now available

Promotion Program – General admission stream

May 4, 2021

General Admission Stream essential information guide is now available

Promotion Program – General admission stream

Key dates

Opening Date
June 14, 2021

Opening date for festivals taking place between October 1, 2021 and March 31, 2022 

The Promotion Program – General Admission Stream will accept applications beginning June 14, 2021, 9:00 a.m. ET 

Closing Date
June 17, 2021

Closing date for festivals taking place between October 1, 2021 and March 31, 2022 

The Promotional Program – General Admission Stream will no longer accept applications as of June 17, 2021, 5:00 p.m. PT 

Contact persons

Atlantic region

Denise Jamieson

Phone : 902-234-1363
Toll free : 1-800-567-0890

Quebec

Sophie Therrien

Phone : 438-469-1263
Toll free : 1-800-567-0890

Pacific, Prairies, Ontario and the Northwest territories

Barbara Chirinos

Phone : 604-376-1046
Toll free : 1-800-567-0890

For any question regarding enrolment: enr@telefilm.ca

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