Promotion Program – Industry Initiatives Stream

The Promotion Program’s Industry Initiatives Stream provides funding to all promotional activities not covered by the General Admission Stream or the Limited Edition Stream (including, but not limited to, national film, television and digital media awards ceremonies; alternative distribution networks; audiovisual industry conferences; promotional and recognition support activities; and other promotional activities, including business or professional development activities focused on promotion and talent).

Who can apply

Canadian organizations seeking financial support for promotional activities not covered by The General Admission Stream or The Limited Edition Stream.

Overview of eligibility requirements

All applicants must meet the following criteria: 

  • Be a Canadian-controlled company operating in the film, television or digital media sectors 
  • Have their head office in Canada and operate in Canada 
  • Key personnel must be Canadian citizens or permanent residents 

Eligibility Criteria for Promotional Activies: 

  • Have received funding under the Promotion Program during Telefilm’s 2020-2021 fiscal year or in Telefilm’s 2019-2020 fiscal year, if they did not receive Telefilm funding in 2020-2021 because their last edition was cancelled due to the COVID-19 pandemic;
  • Have had at least two (2) editions financed by Telefilm; and

1) National awards ceremonies for film, television, or digital media:

The official programming of the ceremony must consist of at least 75% of recent Canadian works, distributed during the previous year (with the exception of tributes and other celebrations).

2) Alternative distribution networks:

The official programming of the network between April 1, 2020 and March 31, 2021 must have had a minimum of 75% recent Canadian works. This percentage is calculated as follows:

i. It takes into account feature films (75 minutes and more), medium-length films (30 to 74 minutes) and short films (less than 30 minutes).
ii. The majority of these works must be medium- or feature-length films.
iii. When the network’s programming consists exclusively of short films, this percentage can be met with the short film programming.
iv. When the network’s programming consists of a combination of feature films, medium-length films and short films, the ratio will be 2:1 for medium-length films and 4:1 for short films.

If the previous edition’s programming contained more than 300 works, Telefilm will consider a minimum threshold of 200 Canadian works to be sufficient.

3) Conferences aimed at the audiovisual industry:

Conferences, panels or networking events for members of the audiovisual industry.

4) Promotion and recognition support activities:

Activities mostly aimed at promoting Canadian content and talent to the general public.

5) Other promotional activities:

Promotional and talent development activities that include business development or professional development activities focused on promotion and talent.

For full eligibility criteria, see the guidelines below. 

Latest updates

August 6, 2021

Industry Initiatives Stream guidelines are now available

Promotion Program – Industry Initiatives Stream

August 6, 2021

Industry Initiatives Stream essential information guide is now available

Promotion Program – Industry Initiatives Stream

Keys Dates

Opening Date
August 9, 2021

The Promotion Program – Industry Initiatives Stream will accept applications beginning August 9, 2021, 9:00 a.m. EDT.

Closing Date
December 9, 2021

The Promotion Program – Industry Initiatives Stream  will no longer accept applications as of December 9 2021, 5:00 p.m. EDT.

Contact persons

Atlantic region and Ontario

Savine Wong

Phone : 647-475-4913
Toll free : 1-800-567-0890

Quebec

Sophie Therrien

Phone : 438-469-1263
Toll free : 1-800-567-0890

Pacific, Prairies, Ontario and the Northwest territories

Barbara Chirinos

Phone : 604-376-1046
Toll free : 1-800-567-0890

For any question regarding enrolment: enr@telefilm.ca

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