Promotion Program – Industry Initiatives Stream

The Promotion Program’s Industry Initiatives Stream provides funding to activities that stimulate demand for Canadian content such as national awards ceremonies, alternative distribution networks, conferences, and professional development activities.  

Who can apply

Canadian organizations seeking financial support for activities not covered by the General Admission Stream or the Limited Edition Stream, including: 

  • National award ceremonies for film, television or digital media 
  • Alternative distribution networks 
  • Conferences, panels and networking events 
  • Training activities 

All applicants must meet the following criteria:  

  • be a Canadian-controlled company operating in the film, television or digital media sectors  
  • have its head office and carry out its activities in Canada   

Eligibility Criteria for Activities:  

  • Have received funding under the Promotion Program in accordance with a funding agreement with Telefilm signed between April 1, 2019 and March 31, 2022; 
  • Have had at least two (2) editions financed by Telefilm; and 
  • Meet the additional eligibility criteria specific to each type of activity. 

Activities must be held in compliance with any and all applicable municipal, provincial and federal public health measures to protect the health and safety of participants, collaborators, employees and other organizers. 

 For full eligibility criteria, download the latest Guidelines in the Documents section below.   

Latest updates

April 7, 2022

NEW GUIDELINES, ESSENTIAL INFORMATION GUIDE AND OTHER SUPPORTING DOCUMENTS

A new version of the Guidelines, the Essential Information Guide and other supporting documents are now available.

August 6, 2021

Industry Initiatives Stream guidelines are now available

Promotion Program – Industry Initiatives Stream

August 6, 2021

Industry Initiatives Stream essential information guide is now available

Promotion Program – Industry Initiatives Stream

Key Dates

Opening Date
July 4, 2022, 8 AM EST

For activities between September 1, 2022 and March 31, 2023

The program will open on July 4, 2022, 8 AM EST.

Note: IT support is only available until 5 pm EST.

Closing Date
August 12, 2022, 11:59 PM EST

For activities between September 1, 2022 and March 31, 2023

The program will close on August 12, 2022, 11:59 PM EST.

Note: IT support is only available until 5 pm EST.

Opening Date
October 17, 2022, 8 AM EST

For activities between April 1, 2023 and September 30, 2023

The program will open on October 17, 2022, 8 AM EST.

Note: IT support is only available until 5 pm EST.

Closing Date
November 25, 2022, 11:59 PM EST

For activities between April 1, 2023 and September 30, 2023

The program will close on November 25, 2022, 11:59 PM EST.

Note: IT support is only available until 5 pm EST.

Contact persons

Atlantic region and Ontario

Savine Wong

Phone : 647-475-4913
Toll free : 1-800-567-0890

Quebec

Sophie Therrien

Phone : 438-469-1263
Toll free : 1-800-567-0890

Pacific, Prairies, Ontario and the Northwest territories

Barbara Chirinos

Phone : 604-376-1046
Toll free : 1-800-567-0890

For any question regarding enrolment: enr@telefilm.ca

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