Marketing program

This program supports Canadian distribution and production companies looking to finance the marketing and distribution of their feature film project(s).

Who can apply

Canadian distribution and production companies in search of financing for the marketing and distribution of their feature film project(s).

Overview of the program

  • Priority is given to films that have been funded through one of our financing programs
  • The Marketing Program looks to support innovative marketing activities that will lead to increased theatrical accessibility and enhanced opportunities on digital distribution and multiple viewing platforms

Overview of eligibility requirements

All applicants must meet the following criteria:

  • must be a Canadian controlled production or distribution company 
  • must either be the production company that produced the film and that continues to hold all the distribution rights in Canada, or the distribution company that holds all the distribution rights to the film in Canada
  • key personnel must be either Canadian citizens or permanent residents

All projects must meet the following criteria:

  • be a feature length film that either is being or has been funded at the production stage under the Production, Theatrical Documentary or Talent to Watch Programs


  • is or will be either certified by the Canadian Audio-visual Certification Office (CAVCO) as a “Canadian film or video production” or recognized as an official treaty coproduction by the Minister of Canadian Heritage

Please consult the guidelines below for specific eligibility requirements.


Note – Special COVID Measures

In order to take into account the special circumstances created by the COVID-19 pandemic, Telefilm may consider requests to waive theatrical releases on a case-by-case basis. These requests must be approved by the Project Financing team.

For National Marketing contracts signed prior to September 30, 2021, eligible administration fees have been increased to 20% of the marketing costs, up to a maximum of $30,000 (note: these fees are only eligible for applications submitted by Distributors).

Latest updates

March 25, 2021

Updated guidelines

A new version of the Marketing Program guidelines now available.

April 12, 2021

Program opening

The Marketing program is open until February 25, 2022 or until funds are exhausted.

Contact persons


Carmela Sciortino

Phone : 438-469-1257
Toll free : 1-800-567-0890


Raluca Tuturman

Phone : 438 469-1190
Toll free : 1-800-567-0890

Antoinette Duré

Phone : 438-469-1169
Toll free : 1-800-567-0890

Ontario, Nunavut & West

Lucie Meynial

Phone : 647-475-4870
Toll free : 1-800-567-0890

Randall Jason Fox

Phone : 778-309-1772
Toll free : 1-800-567-0890

Farran Clements

Phone : 647-475-4861
Toll free : 1-800-567-0890