Promotion program

This program supports Canadian organizations active in film, television, or digital media.

Who can apply

Canadian organizations in search of financial support for their promotional activities including events open to the general public and activities that are principally aimed at industry professionals.

Overview of the program

There are six types of eligible activities:

Mainly film festivals, national awards ceremonies (film, television, or digital media), alternative distribution networks for Canadian audiovisual works, primarily intended for the public, conferences aimed at the audiovisual industry, promotion and recognition support activities aimed at promoting Canadian content and talent to the general public, and other promotional activities that include notably, research related to the audio-visual industry, business development or professional development activities focused on promotion.

A simplified application process is available to activities previously financed by Telefilm, and that have not undergone any significant change(s).

Overview of eligibility requirements

All applicants must meet the following criteria:

  • be a Canadian-controlled corporation working in the film, television or digital media sectors
  • have its head office in Canada and carry out its activities in Canada
  • key personnel must be Canadian citizens or permanent residents

Please consult the Guidelines below for specific eligibility requirements.


May 11, 2018

Visibility grid and activity report

A new version of the Visibility Grid and the Activity Report is now available.

December 15, 2017


A new version of the Promotion Program guidelines and FAQ is now available.

Key dates

Opening date
May 24, 2018

The Promotion program will accept applications starting May 24, 2018.

Region(s): Atlantic region, Quebec, Ontario and Nunavut, Western region
Language(s): French, English

Application deadline
November 30, 2018

The Promotion Program will not accept applications after November 30, 2018.

Region(s): Atlantic region, Quebec, Ontario and Nunavut, Western region
Language(s): French, English

Program applications must be submitted online.

Apply online

Contact persons


Risa Veffer

Toll free : 1-800-463-4607


Isabelle Picard

Toll free : 1-800-663-7771

Carmela Sciortino

Toll free : 1-800-663-7771

Ontario & Nunavut

Risa Veffer

Toll free : 1-800-463-4607


Carrie MacGregor

Toll free : 1-800-567-0890