Promotion program

Who can apply

Canadian organizations in search of financial support for their promotional activities including events open to the general public and activities that are principally aimed at industry professionals.

Due to exceptional circumstances for the 2020-2021 fiscal year, only  past promotional activities that have received funding under this Program during Telefilm’s 2019-2020 fiscal year can submit an application.

Overview of the program

There are six types of eligible activities:

Mainly film festivals, national awards ceremonies (film, television, or digital media), alternative distribution networks for Canadian audiovisual works, primarily intended for the public, conferences aimed at the audiovisual industry, promotion and recognition support activities aimed at promoting Canadian content and talent to the general public, and other promotional activities that include notably, research related to the audio-visual industry, business development or professional development activities focused on promotion.

Overview of eligibility requirements

All applicants must meet the following criteria:

• be a Canadian-controlled corporation working in the film, television or digital media sectors
• have its head office in Canada and carry out its activities in Canada
• key personnel must be Canadian citizens or permanent residents

Please consult the Guidelines below for specific eligibility requirements.