Promotion program

This program supports Canadian organizations active in film, television, or digital media.

Who can apply

Canadian organizations in search of financial support for their promotional activities including events open to the general public and activities that are principally aimed at industry professionals.

Due to exceptional circumstances for the 2020-2021 fiscal year, only  past promotional activities that have received funding under this Program during Telefilm’s 2019-2020 fiscal year can submit an application.

Overview of the program

There are six types of eligible activities:

Mainly film festivals, national awards ceremonies (film, television, or digital media), alternative distribution networks for Canadian audiovisual works, primarily intended for the public, conferences aimed at the audiovisual industry, promotion and recognition support activities aimed at promoting Canadian content and talent to the general public, and other promotional activities that include notably, research related to the audio-visual industry, business development or professional development activities focused on promotion.

Overview of eligibility requirements

All applicants must meet the following criteria:

  • be a Canadian-controlled corporation working in the film, television or digital media sectors
  • have its head office in Canada and carry out its activities in Canada
  • key personnel must be Canadian citizens or permanent residents

Please consult the Guidelines below for specific eligibility requirements.

Latest updates

May 22, 2020

UPDATED GUIDELINES

A new version of the Promotion Program guidelines now available.

May 22, 2020

UPDATED PROGRAM FAQ

A new version of the Promotion Program FAQ is now available.

May 22, 2020

UPDATED LIST OF REQUIRED DOCUMENTS

A new version of the List of required documents is now available.

May 22, 2020

UPDATED AFFIDAVIT FOR FINAL COSTS AND FINAL INCOME FOR ACTIVITIES

A new version of the Affidavit for final costs and final income for activities is now available.

May 22, 2020

UPDATED TEMPLATE BUDGET

A new version of the template budget is now available.

May 6, 2020

Updated documents and templates

Updated documents and templates for the Promotion Program 2020-2021 fiscal year will be posted soon.

May 11, 2018

Visibility grid and activity report

A new version of the Visibility Grid and the Activity Report is now available.

December 15, 2017

UPDATED GUIDELINES

A new version of the Promotion Program guidelines and FAQ is now available.

Key dates

Opening date
May 25, 2020

The Promotion program will accept applications starting May 25, 2020.

Region(s): Atlantic region, Quebec, Ontario and Nunavut, Western region
Language(s): French, English

Closing date
November 30, 2020

The Promotion Program will not accept applications after November 30th, 2020.

Region(s): Atlantic region, Quebec, Ontario and Nunavut, Western region
Language(s): French, English

Program applications must be submitted online.

Please ensure you use the latest versions of all required documents and download from the Resources section below.

Apply online

Contact persons

Atlantic

Carmela Sciortino

Phone : 438-469-1257
Toll free : 1-800-567-0890

Quebec

Antoinette Duré

Phone : 438-469-1169
Toll free : 1-800-567-0890

Ontario & Nunavut

Lucie Meynial

Phone : 647-475-4870
Toll free : 1-800-567-0890

Risa Veffer

Phone : 647-475-4899
Toll free : 1-800-567-0890

West

Randall Jason Fox

Phone : 778-309-1772
Toll free : 1-800-567-0890

Judith MacInnes

Phone : 778.309.1777
Toll free : 1-800-567-0890