Promotion program
This program supports Canadian organizations active in film, television, or digital media.
Who can apply
Canadian organizations in search of financial support for their promotional activities including events open to the general public and activities that are principally aimed at industry professionals.
Due to exceptional circumstances for the 2020-2021 fiscal year, only past promotional activities that have received funding under this Program during Telefilm’s 2019-2020 fiscal year can submit an application.
Overview of the program
There are six types of eligible activities:
Mainly film festivals, national awards ceremonies (film, television, or digital media), alternative distribution networks for Canadian audiovisual works, primarily intended for the public, conferences aimed at the audiovisual industry, promotion and recognition support activities aimed at promoting Canadian content and talent to the general public, and other promotional activities that include notably, research related to the audio-visual industry, business development or professional development activities focused on promotion.
Overview of eligibility requirements
All applicants must meet the following criteria:
- be a Canadian-controlled corporation working in the film, television or digital media sectors
- have its head office in Canada and carry out its activities in Canada
- key personnel must be Canadian citizens or permanent residents
Please consult the Guidelines below for specific eligibility requirements.
Latest updates
UPDATED GUIDELINES
A new version of the Promotion Program guidelines now available.
UPDATED PROGRAM FAQ
A new version of the Promotion Program FAQ is now available.
UPDATED LIST OF REQUIRED DOCUMENTS
A new version of the List of required documents is now available.
UPDATED AFFIDAVIT FOR FINAL COSTS AND FINAL INCOME FOR ACTIVITIES
A new version of the Affidavit for final costs and final income for activities is now available.
UPDATED TEMPLATE BUDGET
A new version of the template budget is now available.
Updated documents and templates
Updated documents and templates for the Promotion Program 2020-2021 fiscal year will be posted soon.
Visibility grid and activity report
A new version of the Visibility Grid and the Activity Report is now available.
UPDATED GUIDELINES
A new version of the Promotion Program guidelines and FAQ is now available.
Key dates
The Promotion program will accept applications starting May 25, 2020.
Region(s): Atlantic region, Quebec, Ontario and Nunavut, Western region
Language(s): French, English
The Promotion Program will not accept applications after November 30th, 2020.
Update: Due to the unpredictable circumstances of the pandemic, current clients with activities that will be taking place between March and June 2021 will exceptionally be able to apply until January 12, 2021.
Region(s): Atlantic region, Quebec, Ontario and Nunavut, Western region
Language(s): French, English
Program applications must be submitted online.
Please ensure you use the latest versions of all required documents and download from the Resources section below.