Promotion program

Telefilm Canada’s Promotion Program provides financial support for promotional activities held in Canada that showcase Canadian content and talent. 

The Program aims to stimulate demand for Canadian content. The Program is thus specifically focused on Telefilm’s role as a promoter of Canadian multi-screen content and talent. It intends to leverage various activities held in Canada to enable the industry to strengthen its capacity to promote its productions in innovative ways.  

Through various streams, the Program supports different types of promotional activities, including Canadian film festivals and markets; national film, television and digital media awards ceremonies; alternative distribution networks; audiovisual industry conferences; promotional and recognition support activities; and business and professional development activities focused on promotion and other promotional activities.  

 

It is comprised of three distinct streams: 

 

  • The General Admission Stream: This stream aims to provide streamlined funding to smaller and emerging film festivals across the country that stimulate audience demand for Canadian content. The maximum amount of funding eligible under this stream is $5,000. For more information on the eligibility criteria and funding conditions for this stream, please consult its webpage.

 

  • The Limited Edition Stream: This stream encompasses long-established medium to large-scale film festivals and film markets. For more information on the eligibility criteria and funding conditions for this stream, please consult its webpage. 

 

  • The stream covering all promotional activities not covered by the two above-mentioned streams (including, but not limited to, national film, television and digital media awards ceremonies; alternative distribution networks; audiovisual industry conferences; promotional and recognition support activities; and business or professional development activities focused on promotion, and other promotional activities). The parameters of this third stream will be announced shortly.