Promotion program

This program supports Canadian organizations active in film, television, or digital media.

As part of the Program, Telefilm is launching a new pilot funding stream called the General Admission Stream. The General Admission Stream will provide streamlined funding to smaller and emerging film festivals across the country that stimulate audience demand for Canadian content. Festivals applying for the 5000$ grant can apply for this stream only and won’t be eligible to apply for any other funds from the regular Promotion program which will open at a later date.

Guidelines below provide direction regarding the Stream’s eligibility criteria, as well as the terms and conditions of funding.

The eligibility criteria and parameters of the General Admission Stream may differ from those of the regular Promotion Program. Please refer to the applicable guidelines before applying.

Who can apply

Canadian organizations in search of financial support for their promotional activities including events open to the general public and activities that are principally aimed at industry professionals.

Overview of the program

There are six types of eligible activities:

Mainly film festivals, national awards ceremonies (film, television, or digital media), alternative distribution networks for Canadian audiovisual works, primarily intended for the public, conferences aimed at the audiovisual industry, promotion and recognition support activities aimed at promoting Canadian content and talent to the general public, and other promotional activities that include notably, research related to the audio-visual industry, business development or professional development activities focused on promotion.

Overview of eligibility requirements

All applicants must meet the following criteria:

  • be a Canadian-controlled corporation working in the film, television or digital media sectors
  • have its head office in Canada and carry out its activities in Canada
  • key personnel must be Canadian citizens or permanent residents

Please consult the Guidelines below for specific eligibility requirements.

Latest updates

February 15, 2021

general admission stream guidelines are now available

Promotion Program – General admission stream

February 15, 2021

general admission stream essential information guide is now available

Promotion Program – General admission stream

May 22, 2020

UPDATED GUIDELINES

A new version of the Promotion Program guidelines now available.

May 22, 2020

UPDATED PROGRAM FAQ

A new version of the Promotion Program FAQ is now available.

May 22, 2020

UPDATED LIST OF REQUIRED DOCUMENTS

A new version of the List of required documents is now available.

May 22, 2020

UPDATED AFFIDAVIT FOR FINAL COSTS AND FINAL INCOME FOR ACTIVITIES

A new version of the Affidavit for final costs and final income for activities is now available.

May 22, 2020

UPDATED TEMPLATE BUDGET

A new version of the template budget is now available.

May 6, 2020

Updated documents and templates

Updated documents and templates for the Promotion Program 2020-2021 fiscal year will be posted soon.

Key dates

Opening date – General Admission Stream
23 février 2021

The Promotion Program – General Admission Stream will begin to accept requests on february 23, 2021 9 am EST.

Closing date – General Admission Stream
February 26, 2021

The Promotion Program – General Admission Stream won’t be accepting requests starting on February 26, 5 pm PST.

Contact persons

Atlantic region

Denise Jamieson

Phone : 902-234-1363
Toll free : 1-800-567-0890

Quebec

Sophie Therrien

Phone : 438-469-1263
Toll free : 1-800-567-0890

Pacific, Prairies, Ontario and the Northwest territories

Barbara Chirinos

Phone : 604-376-1046
Toll free : 1-800-567-0890

For any question regarding enrolment: enr@telefilm.ca