Promotion program

Telefilm Canada’s Promotion Program provides financial support for promotional activities held in Canada that showcase Canadian content and talent. 

The Program aims to stimulate demand for Canadian content. The Program is thus specifically focused on Telefilm’s role as a promoter of Canadian multi-screen content and talent. It intends to leverage various activities held in Canada to enable the industry to strengthen its capacity to promote its productions in innovative ways.  

Through various streams, the Program supports different types of promotional activities, including Canadian film festivals and markets; national film, television and digital media awards ceremonies; alternative distribution networks; audiovisual industry conferences; promotional and recognition support activities; and business and professional development activities focused on promotion and other promotional activities.  

 

It is comprised of three distinct streams: 

 

  • The General Admission Stream: This stream aims to provide streamlined funding to smaller and emerging film festivals across the country that stimulate audience demand for Canadian content. The maximum amount of funding eligible under this stream is $5,000. For more information on the eligibility criteria and funding conditions for this stream, please consult its webpage.

 

  • The Limited Edition Stream: This stream encompasses long-established medium to large-scale film festivals and film markets. For more information on the eligibility criteria and funding conditions for this stream, please consult its webpage

 

  • The Promotion Program’s Industry Initiatives Stream: This stream provides funding to all promotional activities not covered by the General Admission Stream or the Limited Edition Stream (including, but not limited to, national film, television and digital media awards ceremonies; alternative distribution networks; audiovisual industry conferences; promotional and recognition support activities; and other promotional activities, including business or professional development activities focused on promotion and talent). For more information on the eligibility criteria and funding conditions for this stream, please consult its webpage

 

Reopening Fund

The Reopening Fund, announced by the Government of Canada on June 28, 2021, will provide $200 million over two years through existing programs to support Canada’s festivals, cultural events, outdoor theatre performances, heritage celebrations, local museums, amateur sport events, and more. It will support organizations and projects that deliver in-person experiences and events that draw visitors to our communities and will complement tourism-related initiatives to be delivered by federal Regional Development Agencies.

Telefilm Canada was mandated to administer $10 million over two years to support film festivals across the country recover and enhance their online and in-person activities. Such reopening funds will be distributed through Telefilm’s Promotion Program via the General Admission Stream and the Limited Edition Stream.

For more information, please refer to the webpage of the applicable stream : General Admission Stream,Limited Edition Stream