Promotion program
This program supports Canadian organizations active in film, television, or digital media.
As part of the Program, Telefilm is launching a new pilot funding stream called the General Admission Stream. The General Admission Stream will provide streamlined funding to smaller and emerging film festivals across the country that stimulate audience demand for Canadian content. Festivals applying for the 5000$ grant can apply for this stream only and won’t be eligible to apply for any other funds from the regular Promotion program which will open at a later date.
Guidelines below provide direction regarding the Stream’s eligibility criteria, as well as the terms and conditions of funding.
The eligibility criteria and parameters of the General Admission Stream may differ from those of the regular Promotion Program. Please refer to the applicable guidelines before applying.
Who can apply
Canadian organizations in search of financial support for their promotional activities including events open to the general public and activities that are principally aimed at industry professionals.
Overview of the program
There are six types of eligible activities:
Mainly film festivals, national awards ceremonies (film, television, or digital media), alternative distribution networks for Canadian audiovisual works, primarily intended for the public, conferences aimed at the audiovisual industry, promotion and recognition support activities aimed at promoting Canadian content and talent to the general public, and other promotional activities that include notably, research related to the audio-visual industry, business development or professional development activities focused on promotion.
Overview of eligibility requirements
All applicants must meet the following criteria:
- be a Canadian-controlled corporation working in the film, television or digital media sectors
- have its head office in Canada and carry out its activities in Canada
- key personnel must be Canadian citizens or permanent residents
Please consult the Guidelines below for specific eligibility requirements.
Latest updates
general admission stream guidelines are now available
Promotion Program – General admission stream
general admission stream essential information guide is now available
Promotion Program – General admission stream
UPDATED GUIDELINES
A new version of the Promotion Program guidelines now available.
UPDATED PROGRAM FAQ
A new version of the Promotion Program FAQ is now available.
UPDATED LIST OF REQUIRED DOCUMENTS
A new version of the List of required documents is now available.
UPDATED AFFIDAVIT FOR FINAL COSTS AND FINAL INCOME FOR ACTIVITIES
A new version of the Affidavit for final costs and final income for activities is now available.
UPDATED TEMPLATE BUDGET
A new version of the template budget is now available.
Updated documents and templates
Updated documents and templates for the Promotion Program 2020-2021 fiscal year will be posted soon.
Guidelines - Promotion Program - General Admission Stream
Current
Guidelines - Promotion Program
Current
Key dates
The Promotion Program – General Admission Stream will begin to accept requests on february 23, 2021 9 am EST.
The Promotion Program – General Admission Stream won’t be accepting requests starting on February 26, 5 pm PST.
Resources
Frequently Asked Questions
List of required documents - General Admission Stream
List of required documents
Visibility Grid
Activity Report
Authorization/Revocation of Representative with regards to Telefilm
Questionnaire on the Independence of the Independent Auditor
Declarations & affidavits
Business policies
Contact persons
Atlantic region
Quebec
Pacific, Prairies, Ontario and the Northwest territories
Barbara Chirinos
For any question regarding enrolment: enr@telefilm.ca