Telefilm Canada is announcing the release of a new analysis report on audiovisual content for young audiences. 

Conducted by Ampere Analysis, the study provides an in-depth look at the rapidly evolving media landscape for Generation Z and Generation Alpha, along with an overview of key industry trends at both the Canadian and global levels. 

The report is organized around four key areas: 

• Evolving consumption habits 
• Trends in content commissioning 
• The current state of content distribution 
• Canadian exports of youth-focused audiovisual content 

Key highlights 

• Young audiences play a central role in the audiovisual ecosystem, largely due to their high consumption levels and their influence on household subscription decisions. 
• Despite a global decline in investment and commissioning, youth content continues to perform well, with growing reliance on existing intellectual property, particularly in animation. 
• Canada remains a key market for this type of content, both in terms of commissioning and exports. 
• While major platforms dominate in terms of catalogue size, local platforms stand out for their stronger presence of Canadian content and their offering of long-form formats. 

The full study is available here. 

Business intelligence, research and data analysis 

In alignment with its 2024–2027 Strategic Plan, Telefilm Canada has begun strengthening its work in business intelligence, research and data analysis. Concretely, this means better organizing and managing data, improving existing analytical tools and developing new ones, in order to make information more accessible and more useful. The objective is to support more informed decision-making and to foster the continuous improvement of programs and initiatives for the benefit of the industry.