Mission

Developing and promoting the Canadian audiovisual industry

Our mandate

To foster and promote the development of the audiovisual industry in Canada.

Our vision

Canadian productions, on all consumption platforms, in Canada and abroad.

Our overarching goal

Stimulate demand for Canadian productions.

our strategic pillars

new directions for 2018-2020

INNOVATE
Encourage and stimulate innovation in the matter of content, business models, and management
  • Develop Canadian creative talent and encourage innovation
  • Improve discoverability of and access to Canadian content on all platforms
  • Diversify funding sources and revenues to finance niche or distinct content
strengThen
Introduce new conditions to strengthen the competitiveness of the industry by fostering an entrepreneurial approach
  • Provide stable and predictable funding
  • Encourage financial risk-taking, the emergence of new partnerships, and the development of innovative business models
  • Offer more flexible, company-based funding support
EXPORT
leveragE Canada’s reputation as a coproduction partner of choice and increasE the visibility of our productions at international festivals and markets
  • Encourage coproduction
  • Promote the Canadian brand and talent
  • Develop a concerted approach for marketing and promotion at international markets with partners
excel
offer added-value and efficiency to its stakeholders and outperform in a rapidly changing environment
  • Maintain management expense ratios at their lowest level and the customer satisfaction rate at its highest level while improving the organization’s overall performance
  • Develop new key performance indicators and update existing indicators as required
  • Examine possible solutions to better serve clients, particularly in succession planning

Guiding principles

  • Set clear goals and measures
  • Move forward one step at a time, in collaboration with industry partners
  • Allow industry players to do what they do best themselves
  • Act as a catalyst for industry-led change
  • Foster increased accountability by industry players

See bigger: A new strategic vision.

Dedicated to the cultural, commercial and industrial success of Canada’s audiovisual industry, Telefilm, through its various funding and promotion programs, supports dynamic companies and creative talent here at home and around the world.