Canada Media Fund publishes report on defining content discoverability, in partnership with Telefilm Canada and the National Film Board of Canada

Montreal, May 6, 2016—The Canada Media Fund (CMF) has published its report entitled Discoverability: Toward a common frame of reference, in partnership with Telefilm Canada and the National Film Board of Canada (NFB). The Report can be downloaded here.

This report, also developed in partnership with the support of CBC/Radio Canada, provides an in-depth look at the building blocksthat must be taken into account to build Canada’s future content discoverability strategy.

Stemming from the Let’s Talk TV process, the Canadian Radio-television and Telecommunications Commission (CRTC) noted that discovering Canadian programming has taken on increasing importance now that technological changes have transformed audience consumption behaviour and made it possible for content from any source to bypass the regulated broadcasting system. This phenomenon has created a new issue dubbed“content discoverability.” In the audiovisual production sector, it is often acknowledged as the top-priority challenge that the industry will continue to face over the course of the next decade.

The Report is being launched in view of the upcoming Discoverability Summit, which will be held on May 10th and 11th, 2016 in Toronto, to continue discussions regarding issues identified at the Let’s Talk TV sessions. The event is being hosted by the CRTC and NFB.

About Telefilm Canada—Inspired by talent. Viewed everywhere.
Created in 1967, Telefilm is dedicated to the cultural, commercial and industrial success of Canada’s audiovisual industry. Through its various funding and promotion programs, Telefilm supports dynamic companies and creative talent here at home and around the world. Telefilm also makes recommendations regarding the certification of audiovisual treaty coproductions to the Minister of Canadian Heritage, and administers the programs of the Canada Media Fund and the Talent Fund, a private donation initiative. Visit telefilm.ca and follow us on Twitter at twitter.com/telefilm_canada and on Facebook at www.facebook.com/telefilmcanada.