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Industry Advisory – Telefilm to hold conference addressing web-based marketing at Ciné-Québec

26 January 2010

On Wednesday, January 27, as part of the fifth annual Ciné-Québec, the networking event for members of Quebec’s film industry, Telefilm will hold a conference addressing web-based marketing and multiplatform content.

Experts from the interactive agency Phéromone, as well as from Espace in.fusion, a project lab specializing in interactive multiplatform experiences that is affiliated with the INIS (Institut national de l’image et du son) in Montréal, will examine the potential of web-based marketing and social networks for film-industry stakeholders. Participants will also have the opportunity to learn more about Telefilm’s pilot initiative, Web-Ciné 360, which aims to support the creation of innovative distribution strategies.

A must-attend activity for all Ciné-Québec participants!

For further details: