Telefilm Canada and the SODEC sign memorandum of understanding
Montreal, October 14, 2011 – Telefilm Canada and the Société de développement des entreprises culturelles (SODEC) today signed a memorandum of understanding that lays the groundwork for future collaborations related to the development and implementation of their marketing and promotional activities. The two organizations, major investors in the audiovisual industries of, respectively, Canada and Quebec, are making official their wish to work closely together in order to optimize their resources. The stated goal of their agreementis to generate administrative cost savings while offering better service to their respective clienteles.
“This is excellent news for our clients and our partners,” said Carolle Brabant, Executive Director of Telefilm Canada. “The synergies that we’ll create will allow us to get the most out of our promotional activities and, as a result, enhance the promotion of Canadian talent at home and abroad.”
“I am delighted by this collaboration, which promises to allow us to expand our contribution to the development of Quebec’s cultural entreprises and to the dissemination of Quebec culture,” stated François Macerola, President and CEO of SODEC.
The five-year memorandum of understanding, the first of its kind for the two organizations, favours mutual assistance, particularly in the planning of local, national and international events; promotional operations; administrative expenses; the development of promotional strategies; and advertising expenses.
SODEC’s mission
Created in 1995 by virtue of the Act respecting the Société de développement des entreprises culturelles, SODEC’s specific mandate is to promote and support, in all regions of Quebec, the establishment and development of cultural enterprises and to help improve the quality of products and services as well as their ability to be competitive in Quebec, in the rest of Canada and abroad. For further information, visit www.sodec.gouv.qc.ca.
About Telefilm Canada
Telefilm Canada is a federal cultural agency dedicated to developing and promoting the Canadian audiovisual industry. Telefilm provides financial support to the private sector to create distinctively Canadian productions that appeal to domestic and international audiences. Telefilm also administers the Canada Media Fund’s programs. Visit www.telefilm.ca.
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Sources:
Isabelle Melançon, Director of Communications Institutional Affairs
SODEC
514-841-2200 or toll-free 1-800-363-0401
info@sodec.gouv.qc.ca
Denise Arab, Director of Communications
Telefilm Canada
514-283-6363, ext. 2099 or 1-800-567-0890
arabd@telefilm.ca