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Telefilm Canada proudly partners with MADE | NOUS on its new campaign “SEEK MORE” supporting inclusivity on our screens

14 April 2021

Telefilm Canada is proud to partner with MADE | NOUS on its new campaign, “Seek More”, launching today. Ambassadors Shamier Anderson (Stowaway, Bruised), Kawennáhere Devery Jacobs (Blood Quantum, Taika Waititi/FX’s Reservation Dogs), and Simu Liu (Kim’s ConvenienceMarvel’s Shang-Chi and the Legend of the Ten Rings), alongside Adib Alkhalidey (L’Agent JeanMon Ami Walid), Mélissa Bédard (Star académieM’entends-tu), and Cynthia Wu-Maheux (District 31) in Quebec, invites Canadians to seek out creators and content from a wide array of backgrounds and lived experiences, reflecting the vast and varied storytellers shaping television, film and gaming in Canada.

Read the SEEK MORE news release here
Watch the ambassadors’ videos
Visit the campaign’s website

Ambassadors also supporting the campaign include Amanda Brugel (The Handmaid’s TaleKim’s Convenience), Hamza Haq (Transplant), Kaniehtiio Horn (Barkskins, Letterkenny), and Cassandra James (General Hospital).

Canadians searching for screen-based content from a variety of communities can visit the updated MADE website for more information including Seek More recommendations at

Telefilm has been a partner of the MADE | NOUS initiative since its inception.