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Telefilm Canada spotlights Canadian talent at 36th Toronto International Film Festival

25 August 2011

Atom Egoyan and Cameron Bailey take part in new Talent to Watch and Eye on TIFF initiatives

Montreal, August 25, 2011 – Telefilm Canada is enhancing its participation in the Toronto International Film Festival (TIFF) with two new initiatives created to promote Canadian talent. A first for this year, 12 films to be shown at the Festival were promoted to the New York industry as part of Telefilm’s Eye on TIFF initiative, in which festival Co-Director Cameron Bailey took part. Telefilm is also proud to announce that renowned Canadian director Atom Egoyan will launch its new Talent to Watch initiative, which will spotlight the creative talent of the country’s emerging and established filmmakers, with Canadian and international media in attendance.

Back again for a 12th consecutive year is festival favourite Telefilm Canada PITCH THIS!, which encourages industry support for new feature film ideas.

Two additional activities will keep Telefilm in contact with its clients: Copro 101 information sessions will explore the ins and outs of co-producing with Canada, while Meet and Greet sessions provide opportunities to meet Telefilm’s top executives in one-on-one sessions.

“We’re enthusiastic about these two new initiatives that reaffirm Telefilm’s commitment to innovate and to promote the Canadian industry,” said Telefilm Canada’s Executive Director Carolle Brabant. “TIFF makes it possible, year after year, to support the industry’s growth by captivating international audiences, by forging ties within the industry, and by celebrating both up-and-coming and veteran talent.” 

Director Atom Egoyan added: “Canadian filmmakers have always relied on the visibility and attention they can draw at film festivals.  This is a bold and vital initiative that fully understands the crucial role of promising young talent. ” 

“We’re delighted to partner with Telefilm Canada on these exciting new projects,” said Cameron Bailey, Co-Director of the Toronto International Film Festival. “Eye on TIFF is helping to build profile for our best emerging talent, and is sure to open up new foreign sales opportunities for Canadian films. Our work will go a long way towards helping TIFF achieve one of its core missions: building audiences for Canadian filmmakers.” 

Talent to Watch
Dates: September 9, 12 and 14
Time: 12:00 to 1:00 pm
Location: The Filmmakers’ Lounge, Hyatt Regency Hotel
Talent to Watch spotlights the creative talent of our country’s emerging and established filmmakers. Don’t miss our “In conversation with…” sessions at the Filmmakers’ Lounge, which promise to take an insightful and perhaps even critical look at why Canadian cinema is applauded around the world. Atom Egoyan, one of Canada’s most renowned directors, will attend the first session, The New Face of Canadian Cinema, and will deliver opening remarks. Panellists will be announced shortly.

Telefilm Canada’s Eye on TIFF
This event was held in New York City on August 23rd as an exclusive pre-festival mixer for Canadian film teams and the New York acquisitions, festival and exhibition community – a chance for some key decision-makers to sneak a peek at what Canada has to offer at TIFF 2011. TIFF Co-Director Cameron Bailey and Telefilm Canada Executive Director Carolle Brabant were co-hosts for the occasion.

TIFF Rising Stars
Dates: September 8 to 11, 2011
Telefilm is a partner in TIFF Rising Stars, a new initiative designed to discover the next generation of made-in-Canada talent. At this year’s Toronto International Film Festival, TIFF Rising Stars will showcase four Canadian actors who have proven themselves ready to expand into international careers. Sarah Allen, Katie Boland, Sarah Gadon and Keon Mohajeri will receive intensive professional development and mentoring from casting directors, agents, managers, producers and filmmakers.

Telefilm Canada PITCH THIS!
Date: September 13, 2011
Time: 12:00 pm
Location: TIFF Bell Lightbox
Telefilm Canada PITCH THIS! returns to TIFF for the 12th consecutive year. Six participating teams have six minutes each to pitch their feature film ideas to a live audience of over 200 industry professionals. The winning team is selected by a jury of international industry experts and receives $10,000 CAD from Telefilm to further develop their projects. 

Talent Lab
Telefilm is a partner in Talent Lab, an intensive four-day professional development program that provides emerging talent with an unparalleled opportunity to learn from the world’s best film creators. Talent Lab leads participants in group discussions on a range of topics focused on the creative aspects of filmmaking, sharpening the skills and confidence of a new generation of filmmakers.

Meet and Greet with our executives
Dates: September 9, 11, 12 and 13, 2011
Telefilm’s Meet and Greet is a series of 15-minute one-on-one meetings with some of Telefilm’s top executives during TIFF, in order to discuss topics in their respective areas of expertise.

Copro 101
Dates: September 10, 12 and 13, 2011
Time: 9:30 to 10:30 am
Location: Filmmakers’ Lounge, Hyatt Regency Hotel
Marielle Poupelin, Deputy Director, Coproduction Certification, and Sandra Desrosiers Karr, National Director, Business Affairs, will lead hour-long discussions on the ins and outs of coproducing with Canada. Whether you’re a visitor interested in doing business with Canada, or a Canadian seeking international partners, these group sessions will introduce you to the world of coproduction.

*Space is limited to 15 people per session. Please arrive early. No reservations required.

Visit us online
For further information about Telefilm Canada’s activities at TIFF, including video clips and photos from various events, profiles of Canadian producers as well as trailers of films showing at the Festival, visit

About Telefilm Canada
Telefilm Canada is a federal cultural agency dedicated to developing and promoting the Canadian audiovisual industry. Telefilm provides financial support to the private sector to create distinctively Canadian productions that appeal to domestic and international audiences. Telefilm also administers the programs of the Canada Media Fund. Visit


Media information:
Douglas Chow, Manager, External Communications
Telefilm Canada
(514) 283-6363 ext. 2225 or 1-800-567-0890