Skip Navigation Links

Telefilm Canada upgrades client service with Dialogue online application platform

06 April 2017

  • Provides collaborative cloud-based environment for clients
  • Can evolve to add new programs and partners
  • Improved data collection capability to help report on gender parity objectives

Montreal, April 6, 2017—Today, Telefilm Canada officially launches its online platform, known as Dialogue, which allows audiovisual industry clients to create, submit and manage their funding applications in one place, and soon to be 24/7. Dialogue is the result of a joint initiative with the Canada Media Fund (CMF), whose clients are also benefitting from this platform. Dialogue is gradually replacing Telefilm’s previous online application platform, eTelefilm.

Over the last 12 months, Telefilm and the CMF have successfully moved several of their respective programs to the new platform. The remaining initiatives will migrate in the coming months.

Dialogue represents our commitment to being more agile, responsive and client focused,” said Carolle Brabant, Telefilm Canada’s Executive Director. “With this paperless, one-stop shop our clients will find that completing the application process will be speedier and more intuitive. In addition, the new platform’s improved data collection capability will help report on our objective to achieve, by 2020, a balanced production portfolio (at all budget levels) that reflects gender parity in each of the key roles of: director, writer and producer.”

Valerie Creighton, President and CEO, CMF, added: “The efforts to modernize the funding application platform were supported by the valuable feedback from industry stakeholders who use this platform on a regular basis. Dialogue’s new features offer an enhanced and streamlined user experience. This turnkey, collaborative system will simplify the application processes, allowing the CMF and the CMF Program Administrator to better serve our clients’ needs.”

Better serving the present and future needs of clients
Among Dialogue’s benefits:

  • Provides an improved collaborative environment for clients to apply and manage their applications, and is accessible from any device.
  • The platform’s data access provides improved data security, integrity and transparency to clients.
  • The tool and processes created can be used beyond the current scope of funds and programs. No matter the direction, the platform can adapt.

About Telefilm Canada—Inspired by talent. Viewed everywhere.
Celebrating 50 years in 2017, Telefilm is dedicated to the cultural, commercial and industrial success of Canada’s audiovisual industry. Through funding and promotion programs, Telefilm supports dynamic companies and creative talent at home and around the world. Telefilm also makes recommendations regarding the certification of audiovisual treaty coproductions to the Minister of Canadian Heritage, and administers the programs of the Canada Media Fund. Launched in 2013, the Talent Fund accepts private donations to principally support emerging talent. Visit and follow us on Twitter at and on Facebook at


Media enquiries:
Douglas Chow, Head, Public Relations, Telefilm Canada
(514) 283-0838 ext. 2048 or 1-800-567-0890