Canada Media Fund and Telefilm Canada announce a three-year joint strategy to increase industry inclusivity
Toronto and Montreal – The Canada Media Fund (CMF) and Telefilm Canada (Telefilm) are pleased to announce plans to develop a three-year joint strategy to foster growth and inclusion in the Canadian audiovisual industry, with a focus on supporting Black and People of Colour creators through training initiatives, partnerships, and structured approaches to data collection.
Telefilm and the CMF will explore the development of this new area of partnership in collaboration with other federal audiovisual institutions, and in consultations with Black and People of Colour communities and key members of the industry. The overarching mission is to develop a strategy that increases access to audiovisual training institutions, collaborates with organizations in offering EDIA training programs, and integrates data-driven decisions into policies and programs.
“This collaboration marks a significant step forward in our commitment to growth and inclusion for Canada’s audiovisual industry and is an important element of the CMF’s overall EDIA strategy,” said Valerie Creighton, President and CEO of the CMF. “By working even more closely with Telefilm, on this initiative and others, we can create more opportunities for Black and People of Colour storytellers across the country, paving the way for a more representative and authentic cultural narrative that resonates with audiences at home and globally.”
“We recognize the strength of partnerships. By mobilizing together with the CMF and the industry, we are enhancing our work in the discovery, development and promotion of Canada’s Black and People of Colour,” said Julie Roy, Executive Director and CEO of Telefilm Canada. “This joint strategy will enable us to address industry needs more effectively and implement meaningful changes that reflect the rich diversity and boundless talent of our creators and communities.”
This strategy prioritizes resources for initiatives that promote inclusivity in content creation and foster collaboration to ensure Black and People of Colour creators receive the tailored support needed for long-term impact.
About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances, and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice, and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite, and IPTV distributors.
About Telefilm Canada
As a Partner of Choice, Telefilm Canada is a Crown corporation dedicated to the success of Canada’s audiovisual industry, fostering access and excellence by delivering programs that support cultural resonance and audience engagement. With a lens of equity, inclusivity and sustainability, Telefilm bolsters dynamic companies and a range of creative talent at home and around the world. Telefilm also makes recommendations regarding the certification of audiovisual coproduction treaties to the Minister of Canadian Heritage, and administers the programs of the Canada Media
Fund. Launched in 2012, the Talent Fund raises private donations which principally support emerging talent.the Canada Media Fund. Launched in 2012, the Talent Fund raises private donations which principally support emerging talent.
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For media inquiries, please contact:
Maxime Ruel
Senior Manager, Communications
Canada Media Fund
mruel@cmf-fmc.ca
Joyce Richards
Advisor, Public Relations
Telefilm Canada
joyce.richards@telefilm.ca