Talented Canadians receive extraordinary praise and earn the highest honors. During the past year, their films have played at 83 festivals and won 37 awards. La Guerre des tuques 3D and Brooklyn, respectively, generated more than $3 million and $6 million at the domestic box office. The aim is to promote this success so as to make Canadians aware of it, proud of it and ready to celebrate their cinema the same way they celebrate their astronauts and Olympic athletes! Thus the need to build solid promotional partnerships.
Developing, producing, promoting, distributing and exporting a feature film is a long, costly, high-risk operation, much like a R&D project. The average budget of a feature is about $3.4 million and Canadian films have to make their way in a world increasingly rich in high-quality works.
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Andrea Archibald, Deputy Director